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  • MKT-401 Principles of marketing DayFresh

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    Hassan Noman
    575 views13 pages
    Hassan Noman presented marketing strategies for DayFresh milk. DayFresh aims to provide pure and nutrient-rich milk at affordable prices through competitive pricing, promotional offers, and a strong distribution network. Milk is consumed by 98% of the population for nutrition, in desserts, tea, and beverages. DayFresh differentiates itself from competitors like Open Milk and Nestle through easy pour packaging and environmentally friendly, easy to store packaging. However, a revised marketing plan is needed to better monetize marketing efforts and address issues in the affordable, high quality milk market.

    Original Description:

    Marketing Strategies of Day Fresh Milk

    Original Title

    Marketing strategies - DayFresh

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    Hassan Noman presented marketing strategies for DayFresh milk. DayFresh aims to provide pure and nutrient-rich milk at affordable prices through competitive pricing, promotional offers, and a strong distribution network. Milk is consumed by 98% of the population for nutrition, in desserts, tea, and beverages. DayFresh differentiates itself from competitors like Open Milk and Nestle through easy pour packaging and environmentally friendly, easy to store packaging. However, a revised marketing plan is needed to better monetize marketing efforts and address issues in the affordable, high quality milk market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    575 views13 pages

    MKT-401 Principles of marketing DayFresh

    Uploaded by

    Hassan Noman
    Hassan Noman presented marketing strategies for DayFresh milk. DayFresh aims to provide pure and nutrient-rich milk at affordable prices through competitive pricing, promotional offers, and a strong distribution network. Milk is consumed by 98% of the population for nutrition, in desserts, tea, and beverages. DayFresh differentiates itself from competitors like Open Milk and Nestle through easy pour packaging and environmentally friendly, easy to store packaging. However, a revised marketing plan is needed to better monetize marketing efforts and address issues in the affordable, high quality milk market.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T

    Marketing strategies - DayFresh


    Presented by: Hassan Noman | Student ID #: 16646

    Start your Day.


    FRESH.

    DayFresh TVC

    Product Milk
    Market
    98% population consumes milk

    Milk Uses

    Child nutrition, desserts, tea, beverages

    Competition

    Open milk, Nestle, Engro, Habib, etc

    Milk Types available

    Open milk

    Powdered milk

    Condensed milk

    Packaged milk

    Market Place

    Products
    Australian cow milk, Full cream milk, Yougurt

    Consumers
    Majority

    Competitors
    Open milk, Nestle, Olpers

    Market issues

    Affordability

    Quality

    Taste

    Premium

    Star

    Nestle,
    Nesvita,
    Olpers

    DayFresh

    Cash cow

    Dogs

    Open milk

    Candia, Habib

    Price

    How are we different?


    Video

    Product:

    Price:

    Easy pour

    Competitive price

    Handling

    Captive market

    Environment friendly

    Promotional offers

    Easy storage
    Premium product
    Placement:

    Promotion:

    Dedicated outlets

    Advertisement

    Super markets

    Word of mouth

    Delivery trucks

    Premium loyalty cards

    Distribution network
    Home delivery

    Summary

    Pure and nutrients rich milk within the reach


    of a common man

    To monetize the result of marketing efforts

    Revised marketing plan needed

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