Banking Sector in

Service Industry SCM

http://www.managementparadise.com/mba-projects/supply-chain-management-projects/

managementparadise.com

managementparadise.com

PRESENTATION FLOW
Service Industry - Features
SCM in Service Industry
Banking Industry - Overview
Problem Statement
Objectives for FY2010
Retail Banking (Liquidity and Credit Management)
Credit Card Delivery Mechanism
Corporate Banking
HNI Banking
managementparadise.com

UNIQUE FEATURES OF SERVICE INDUSTRY

The customer - a participant in the service process
Simultaneous production and consumption
Perishability
Limited Scale Economies
Labor Intensiveness
Intangibility

3
managementparadise.com

PROBLEM S TATEMENT
Vision - To be the No.1 Bank in India in terms of
Aggregate Deposits and Gross Credit.
Mission - To provide holistic banking services
customized to each individual.
Goal - To become a high performance bank in
terms of CASA Deposits and Good Credit Portfolio.
Problem Statement - Design SCM for executing strategy
for FY2010 of ICICI Bank.
managementparadise.com

Deposit and increase low cost CASA

Strategic Location - Location in Tier II
(Pune, Kolkatta, Hyderabad) and Tier III Cities
(Jaipur, Ghaziabad, Kochi)
Specific Targets - Focus on Small Time Traders
and Working Class in Small Companies
Technology Driven Products - Increase the
amount of cashless transactions using Internet and Mobile
Banking.
Core Banking Solutions - It reduces customer
turnaround time and provides anywhere banking.
Marketing - Increase canvassing using technology
in order to reduce cost of deposit acquisition.
managementparadise.com

Download Full Supply Chain Management in

Banking Sector

http://www.managementparadise.com/pongal1990/document
s/7917/supply-chain-management-in-banking-sector/

managementparadise.com

managementparadise.com