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A lil review...
Market
collections of buyers and sellers that
together determine the price of a good
Opportunity Cost
the trade-offs that consumers, firms, and
workers face as they make a decision
Objective!
Identify the Demand curve and its components
Illustrate shifts in the Demand curve.
...what is demand?
Demand
Relationship between the quantity of a good
that consumers are willing to buy and the price
of the good.
Inverse relationship
If prices increase,
the quantity demanded decreases.
If prices decrease,
the quantity demanded increases
Price: $.39/lb
Quantity Demanded: 5
Example!
Example!
Price
($)
5
4
3
2
1
Quantity demanded
(units)
Price
Downward
sloping!
5
4
3
2
1
Quantity demanded
Price
Downward
sloping!
5
4
3
2
1
Quantity demanded
Determinants of Demand
Price
5
4
3
2
D1
1
D
D2
1
Some
things can
cause the
curve to
shift!
Quantity demanded
Price
What if more
people liked
bananas?
5
4
3
2
D1
1
D
D2
1
Change in Tastes
Demand
Increases!
Quantity demanded
Price
Wages go
down.
5
4
3
2
D1
1
D
D2
1
Income changes
Decrease in
Demand
Quantity demanded