Grayson Dulin

Changes of Healthcare
Modern medicine is forever changing, and even the doctors and administrators
have a hard time keeping up. Technology has been progressing at such a rapid pace
sometimes even yearly doctors appointments can sometimes be drastically different than
the previous one with the doctor using different devices to check your health. While
technology is the most obvious change we see, many other changes are happening behind
the scenes that we are not aware of and havent taken the time to notice. Two examples of
this are the gender equality in the health care management profession and how health care
is going to change in the next couple decades. The two articles I have chosen on these
subjects have good rhetoric in informing the audience of their purpose, writing for the
audience, and laying out the article in such a way to make it easy to read for their
intended audience.
The article on gender equality, Gender and leadership in healthcare
administration: 21st century progress and challenges, is for everyone in or studying
healthcare management. This article by Paula Lantz discusses how little women play a
role in the leadership positions even though a large amount of the workforce for health
care management is women. The exigence of this article is directed at the work force of
healthcare management, making them aware that of the top 100 hospitals in the country
for 2005 only 474 chief administrators of the top hospitals, 114 (24 percent) were
women (Lantz). Along with this, the article also discusses how women are still paid less
than men. Self-reported information on salary suggests that women healthcare
executives earn significantly lower salaries than men executives (Lantz). These statistics
are only relevant to people who are in the health care management field, and most of the

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article is more fact based. The article is not meant to pull on heartstrings, since it is more
logos and less pathos. Pathos is in the piece, but to inform the reader of the troubles
women are going through in health care management. While women acknowledge their
lack in pay, they believed that gender equity was present within their organization and
that they personally had experienced equal treatment (Lantz). While this may be true in
the work force as a whole, the leadership roles are still lacking in women. Another thing
to notice that Lantz used to her advantage is that she is a woman writing an article to
women. In writing this piece, having her quotes not just be facts but also pull off of
womens emotions about equality is a great way of writing to her audience.
The purpose of Lantzs article is to inform the health care field of the discourse of
unfairness occurring within the industry. She does this by giving lots of facts and using
womens emotions over equal rights, dividing the article into sections with headers so
readers know what they are about to be informed about, and giving examples of how
hospitals have tried to address this. For example, one of the headers is Gender and
Leadership in Solucient 100 Top Hospitals and then in the paragraph underneath, Lantz
then goes on to give facts about women in these top one hundred hospitals, prominence
and salary related, but also gives some of her facts using the pathos rhetoric (Lantz). For
example, did you know that out of 100 top-performing acute care hospitals in the United
States, only 15 employed a female CEO (Lantz)? Being a female interested in this field,
this is a good fact to know personally. While this quote gives a straight fact about women
leaders, it also pulls on the emotion that women have pertaining their inequality with
men. Also, being aware of the gender equality is important, especially as a female. The
author does a good job of keeping this article more logos and less pathos, which I believe

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was her intention, while informing people that hospitals are trying to change, this change
has been trying to happen for many years and has not made much progress.
Another change happening in the medical field is the involvement of technology
and hands on work. Sarah Marberry wrote Trendspotting: The Next 10 Years of
Healthcare Design to patients or healthcare employees, addressing them of the changes
she has researched will occur in healthcare in the future. For example, one thing predicted
is 30% of the hospitals open now will be closed by 2030. There wont be many more
big hospitals built, Komiske predicts (Marberry). In this article, the exigence is not as
clear. There is not necessarily a problem or argument Marberry is writing about, it is
more of discussing how hospitals and other doctor facitlities will change in along with the
change of technology. Along with the downsizing of hospitals, another alteration that will
occur in this field is technology. Doctors now have to keep up with the changing
medicine and how technology affects it, along with the managers changing their filing
systems to computers. While the article discusses how this will affect doctors, it will also
in turn affect their patients. With new technology, patients will be seeing things they
never had before. Since most of the general public is the patients and not the doctors, that
helps draw them into the article. With these changes, this will lead to more at home care
and fewer visits to doctors, which then leads to the downsizing of hospitals discussed
before.
This article also does a good job of informing the audience of future changes
while also keeping the language so that others not in the field can understand. Marberry
did an excellent job at picking quotes that everyone could understand while still getting
her point across. For example, Marberry chose the quote: We need to be building

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facilities that can be more easily renovated for changes in technology or that can be more
easily repurposed, Jung says (Marberry). While this is just one of many quotes, it
clearly conveys the message in a way any adult reader can understand. Changes will be
happening in the healthcare field, which affects not only doctors but also patients, which
is everyone. Marberry also divides her article into sections, for example Flexibility or
Staying home (Marberry). By using words like that, this also shows how Marberry is
writing to the general public and not just to doctors. These are words everyone can
understand. Neither author used images in their article as well. This makes it easier for
her to organize and write the article, for readers to read and understand the article, and for
everyone to refer back to it if needed.
These two articles both do a good job at writing to their audiences, and their
rhetoric was understood well. As a healthcare management major, I enjoyed reading the
scholarly one, by Lantz, and also the professional one, by Marberry. While others not as
interested in my field might not enjoy Lantzs article as much, she did a good job of
writing to her audience of students and workers of that profession and informed them of
some of the troubles happening and changes we all want to see. Marberry did a good job
of discussing a subject matter that is important to everyone, informing them of large
changes predicted to happen in a reasonable way. Technology is something that is moving
at a fast pace for everyone, and his discussion about how it will affect not only the
workers, but the patients brings everyone in as a whole. Both these articles showed
excellent rhetoric.

Grayson Dulin

References:
Lantz, Paula. Gender and leadership in healthcare administration: 21st century progress
and challenges. (Gender and leadership in healthcare administration: 21st century
progress and challenges.) http://www.biomedsearch.com/article/Gender-leadership-inhealthcare-administration/186268972.html
Marberry, Sarah. Trendspotting: The Next 10 Years of Healthcare Design (Trendspotting:
The Next 10 Years of Healthcare Design.)
http://www.healthcaredesignmagazine.com/article/trendspotting-next-10-yearshealthcare-design