DENTISTS APPRENTICES

FNBE JAN 2015

PREMDYL SHADAN
SARA WEE
HOH JEAN MING
HONG SEO TAEK
ALLESTER SHAUN
JONATHAN LIM

DENTIST
TEETH. HYGIENE. FLOSS. BRUSH. BRACES.
TREATMENT.

HISTORY OF DENTISTRY
IN MALAYSIA

DENTAL
CLINIC
CHOOSEN
THURAI DENTAL
SURGERY LOCATED IN
PETALING JAYA

DENTAL
CLINIC
CHOOSEN
FARMOSA DENTAL
LOCATED IN PENANG

DESCRIPTION OF THE
BUSINESS

DR. UMAPATHY KANDIAN

1980
DR. BINA SHARMA

PRESENT

No. 9-01, Bangunan PJ21 (1st

Floor), Jalan SS3/39, 47300,

Petaling Jaya,
Selangor, Malaysia
*5 minutes from the
LDP*

Landmarks:
Petronas Petrol
Station,SS3

ROOT CANAL TREATMENT

CROWNS/ BRIDGES/ VEENERS

ORTHODONTHICS
DENTURES

GUM PROBLEMS
COSMETIC DENTISTRY
E.G TEETH WHITENING

TOTAL OF 6 STAFF MEMBERS.

BI-LINGUAL IN LANGUAGES
SUCH AS CHINESE, MALAY,
TAMIL AND ENGLISH.
FRIENDLY.
WELL-TRAINED FOR 7-8
YEARS.
ABLE TO MANAGE TIME
ACCORDINGLY.

WIDE VARIETY OF
CUSTOMERS.
LOCALS (MALAYSIANS)
INDONESIANS

JAPANESE
HONG KONGERS

DR. LIM KEAN BENG

1997PRESENT

123, Lorong Selamat, 10400

George
Town, Pulau
Pinang, Malaysia
*2 minutes from
Macalister Road*

Landmarks:
(Kafe) Heng Huat Cafe

ROOT CANAL TREATMENT

CROWNS/ BRIDGES/ VEENERS

ORTHODONTHICS

COSMETIC DENTISTRY
E.G TEETH WHITENING

ONE STAFF MEMBER

WIFE- DENTAL ASSISTANT

COORDINATES ACCOUNTS,
APPOINTMENTS AND HELPS
DR.LIM DURING INTENSE TIMES
IN THE PRACTISE ROOM.

WIDE VARIETY OF
CUSTOMERS.
LOCALS (MALAYSIANS)
INDONESIANS

AMERICANS
AUSTRALIANS

DENTAL CLINIC
ANALYSIS

PRISTINE DENTAL CLINIC

QUALITY DENTAL
CARE

SS DENTAL
CLINIC

THURAI DENTAL
SURGERY
TOP 3 COMPETITORS

SMILEBAY DENTAL
SURGERY

EWE DENTAL
CLINIC

PENANG DENTAL
SUREGRY

FARMOSA DENTAL
SURGERY
TOP 3 COMPETITORS

COMPARISONS
THURAI *VS* FARMOSA

Thurai Dental Surgery

Similarities

Farmosa Dental Surgery

ONE

Number of Founders

ONE

NONE

Number of Branches

NONE

INTERNET WEBSITE

Advertisement Strategy

INTERNET WEBSITE

DENTIST

Main Product

DENTIST

OWNER

Leader

OWNER

ROOT-CANAL

Well-Known Procedure

ROOT-CANAL

YES

Renovation of Clinic

YES

ABSORBED

GST Tax

ABSORBED

YES IN TOUCH WITH

TECHNOLOGY

Technology Savvy

YES IN TOUCH WITH

TECHNOLOGY

SIMILARITIES
THURAI DENTAL *VS* FARMOSA DENTAL

Thurai Dental Surgery

Differences

Farmosa Dental Surgery

1980

Founding Date

1997

DR. UMAPATHY

Founder

DR.LIM

PETALING JAYA

Location

GEROGETOWN, PENANG

Number of Employees

LOCALS AND FOREIGNERS

(INDONESIANS)

Target Customers

LOCALS AND FOREIGNERS

(CANDAIANS)

9 AM - 8 PM

Business Hours

9 AM - 9 PM

PAINLESS DENTISTRY

Dental Philosphy

HONEST TO PATIENTS

SHORTER WORKING HOURS What prompted to start this

business instead of medical

NOT ENOUGH CGPA TO GO

INTO MEDICINE

THREE

Number of Competitors

NONE

MARKET PRICE

Price Range

BELOW MARKET PRICE

RM 150,000

Price of Starting the

Business

RM 100,000

DIFFERENCES
THURAI DENTAL *VS* FARMOSA DENTAL

WHO IS MORE
COMMERCIALLY
SUCCESSFUL?

MORE ESTABLISHED THAN FARMOSA DENTAL.

BIGGER BUSINESS COMPARED TO FARMOSA
DENTAL DUE TO INCREASE OF SPACE AND
STAFF MEMBERS.

IDEAL LOCATION AS BIGGER MARKET IN

PETALING JAYA THAN GEORGETOWN.

BARRIERS TO ENTRY
It is relatively difficult to be recognized in this
industry for beginners that have to start from
scratch.
Reason is because they will face many obstacles.

A LARGE SUM OF
MONEY NEEDED TO
START THE BUSINESS.
RM 100,000 - RM
150,000.

EQUIPMENT SUCH AS
DENTAL CHAIRS, SINKS,
LIGHTING, ETC.

UNLIKE MANY OTHER

BUSINESSES, TO OPEN A
LEGAL RUNNING CLINIC,
A CERTIFIED DENTAL
DEGREE IS NEEDED.
TAKES ABOUT 4 YEARS
TO COMPLETE.

ONLY SO MANY
PROCEDURES A DENTAL
CLINIC CAN DO.
NOT MUCH VARIETY OF
OPTIONS.
WHAT GIVES THEM THE
EDGE?

RECOMMENDATIONS

LIMITED
ADVERTIZING

ADD NEW OPTIONS

SUCH AS A FACEBOOK
PAGE OT TWITTER
USER

PRICING IS TOO
HIGH

REDUCE PRICES OF
TREATMENTS OR
HAVE PROMOTIONS

POOR SIGNAGE

HIGHLIGHT THE NAME

OF THE CLINC
THROUGH SIGNBOARDS

LACK OF CAR PARK

RENT MORE LOTS

SPECIFICALLY FOR
PATIENTS

NEED TO UPGRADE
FROM CURRENT LOOK

RENNOVATE TO KEEP
IN TREND WITH
MODERN TIMES

LACK OF STAFF

HIRE MORE STAFF

MEMBERS

LIMITED SEATS
AND WALKING
SPACE

INCREASE SIZE BY
EXPANDING THE
CLINIC

LACK OF CAR PARK

RENT MORE LOTS

SPECIFICALLY FOR
PATIENTS

THANK YOU