ALBENS

Fine English Cider

Cider
Fastest growing alcoholic drink
in the world, Now entering the
Asian market.
100% natural ingredients, Great
to drink alone or with food,
Made from Fermented Apple
juice using champagne yeast &
light carbonated
Refreshing and natural
sweetness, 4,9% ABV.

Cider in Indonesia
The 6th biggest importer of alcohol in the world (source:
Jakarta Globe)
Population of over 248 million people with alcohol
consumption rising yearly
Sixty percent of population under 40 years of age
Indonesian palate has a preference for sweeter drinks
such as cider
No competition currently for cider. PT Indosarnia is the
sole producer in Indonesia
Becoming a worldwide economical force with forecasted
GDP at 6.2% and increasing middle class from 74 million
to 141 million people by 2020 largest middle class
growth in the world

Original Apple Cider offers an authentic

sweet and Sour Flavour
along with a unique sparkling sensation
Strawberry Cider strawberry infused
cider that has a burst of exciting
sweetness
and thoroughly refreshing with its
luxurious pink silhouette
Mango Cider exotic mango infused
apple cider, inspire by Indonesia's
Tropical climate and its aroma is very
tempting.

Albens Cider
Distribution
National Market

International Market
Singapore
Australia

Jakarta
Bandung
Jogjakarta
Surabaya
Medan
Palembang
Balikpapan
Pontianak
Bali
Lombok Gili
Flores
Sumbawa
Makasar

The Process

Fermentation
Laboratary & QC

Bottling & Carbonation

Packaging

The Pricing Point In The Market

ALBENS CIDER
(cheaper than imports; more expensive than locally produced beers/RTDs)

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