GROUP ONE

16493 MM312- PRODUCT MANAGEMENT 6:31-8:01 PM FRI-SAT

BSBA-MARKETING MANAGEMENT

Group members:
Acepcion, Thea Nathalie Baclaan, Xybelle
Alberca, Nangelin Austria Barrete, Zenaida
Andong, Creslyn Joy Bayno, Christhyl Mafistela
Angcay, Jenica

A. MATERIALS/ INGREDIENTS NEEDED FOR THE PRODUCT

The highly fundamental components of our premium coffee liqueur are as follows:

a. Can opener
b. cups
c. Blender
d. Spoon

The same may be said for the constituent parts. It shouldn't be too difficult to track down
any of the components, and believe that we could already have them in our houses; more
specifically:

a. Coffee ( any brand of coffee you may find)

b. Condensed milk
c. The alcohol
d. Ice cubes
e. hot water
f. Chocolates are optional

B. PROCEDURES

Collect all of the components and materials that are required. When we are preparing these kinds
of products, we need to make sure that they have been well cleaned and sterilized.
 1. Bring one cup of water to a boil and carefully pour it into the cups. While doing so,
mix the coffee and sugar together with a spoon until both the coffee and sugar are completely
dissolved.

2. Using the can opener, open the can containing the sweetened condensed milk.

3 To avoid being electrocuted, make sure your hands are dry before turning on the
blender and proceed with caution.

4. Put one cup of coffee, two teaspoons of condensed milk, and two tablespoons of your
choice liquor into a blender. Begin adding the ice cubes to the blender in a slow and steady
stream.

5. Finally, mix everything together until it has the consistency of a slurpee. After that,
transfer the mixture to the cup, which may then be embellished with chocolates.

6.Relax and enjoy the wonderful premium coffee liqueur.

C. MARKET STABILITY/ STATUS OF THE PRODUCT IN THE MARKET

Coffee's Market Stability

I've seen recently here in the Philippines, most individuals begin their day with a cup of
coffee. People cannot function without it. It acts as an energy booster and keeps people alert
throughout the day. It is also beneficial to have it during breakfast, lunch, and supper. Even if we
are at home or at work, it is really nice to have a cup of it. It also has a pleasant aroma that both
inspires people to consume coffee and helps them establish their attitude for the day. The second
factor is taste. Some people love it plain, while others add sugar and creamers to suit their tastes.
The third benefit is that it allows individuals to unwind. When you are feeling demotivated or
weary as a result of your hectic schedule, a decent cup of coffee can keep you on track and
focused.

According to the Wall Street Journal, coffee costs have risen in recent weeks from a low
of $0.93 per pound to $1.157 per pound. As an entrepreneur, it is the greatest strategy to start a
company where there is a high demand for coffee. Volume in the Coffee category is predicted to
reach 163.8mkg by 2025. In 2023, the Coffee category is predicted to rise by 8.5% in
volume.The average volume per person in the Coffee category is predicted to be 1.27kg in 2022,
according to.
The Liquor Market's Stability

Drinking alcohol is a common way for people to loosen up and have a good time. They
report that being intoxicated makes them feel pleasant and "energetic," and that consuming
alcohol with friends is an enjoyable experience for them. Drinking allows individuals to relax
and have a better time when they are in social circumstances that make them anxious.

According to Statistia, the Alcoholic Drinks industry will be worth US$11.92 billion in
2022. The market is predicted to expand by 7.77% each year (CAGR 2022-2025). Furthermore,
by 2022, internet sales would account for 1.3% of total revenue in the Alcoholic Drinks industry.
While volume in the Alcoholic Drinks market is estimated to reach 2,557.4ML by 2025. In 2023,
the market for alcoholic beverages is predicted to expand by 7.2% in volume. According to this,
the average volume per person in the Alcoholic Drinks industry is predicted to be 19.58 L in
2022.

The only way to drink responsibly is to not drink more than you can handle. It means not
to drink too much and not to act carelessly when you do drink. We can't make good decisions
when we've had too much to drink. With each drink, our judgment gets worse, and we are no
longer drinking in a responsible way.

D. ORIGIN OF THE PRODUCT

Origin of the coffee

The Philippines is the origin of the coffee beans that are employed in the production of
our premium coffee liqueur. Technically, the beans are picked by the grandmother of one of the
other members of the group. The aroma and smell of coffee are so appealing to my friend's
grandmother that she can't help but drink it every day. However, given that they own a farm, they
also possess the necessary equipment to someday automate the bean harvesting process. This is
how the jar containing the powdered beans is maintained throughout time.

Origin of our chosen liquor

He was also a wine enthusiast. In the year 1780, he laid the foundation for his wine cellar
in Cadiz, Spain. In 2017, bodegas william garvey espana became a member of the emperador
group, the biggest brandy firm in the world. The emperador group exports its extensive and
varied variety of goods to more than one hundred countries.

Today, two centuries later, in the spirit of garvey's beloved pleasures, emperador coffee
brandly is formed, bringing together the greatest of the world's two most popular beverages:
coffee and brandy.

E. INTRODUCTION OF OUR PRODUCT

The processing of this item requires a significant investment of time on everyone's part.
because we have to consider what kinds of foods or products may be readily identified by the
customer. Hence, we need to provide careful consideration.

Therefore, one of the members of the group has the idea that because both of the
beverages that are going to be blended are popular, there is no reason why they shouldn't be
combined. According to what we have seen, the majority of teenagers like drinking coffee since
it not only helps to increase one's level of energy but also aids in relaxation during the extremely
comfortable rainy season. and moreover, as I saw with regard to the Alcohol. Alcohol has played
a significant role in social, spiritual, and emotional experience for millennia, and it continues to
be an integral component of community life today. You could choose to drink for a variety of
reasons, such as to unwind after a long day of work, to take part in activities with your friends, or
just because you like the flavor.

That is the reason why there is a premium coffee liqueur. because there are many reasons
why our product deserves to be experienced. Additionally, it is the most effective beverage for
helping individuals relax and unwind after a stressful day. People are able to do their jobs more
effectively after consuming our premium coffee liqueur. People need to keep in mind that they
shouldn't drink an excessive amount, but they should also drink in moderation. Because of this,
this coffee premium liqueur has developed into an essential component of both our and your
daily lives.