STRATEGIC MARKETING MANAGEMENT – CEC1

CASE STUDY ON CAFÉ COFFEE DAY

PARTICIPANTS

1.Vedant Poharkar 21BSP3110

2. Ritik Nayata 21BSP3201
3. Deep Parekh 21BSP 3464
4. Kishor Bhutada 21BSP3280
5. Dipti Nandurkar 21BSP3152

1.What environmental factors are responsible for the popularity

of liquid coffee retailing?

Coffee Machines

Unlike before, nowadays there is a wide range of different coffee machines for
different kinds of coffee, so now you don’t have to go to a coffee shop to get your
favourite kind of coffee. The coffee connoisseurs at Daily Espresso explain that
you can make any type of coffee you like in the comfort of your home with the
right coffee machine. Even drinks as complicated as latte and cappuccino, which
should be made with a specific ratio between milk, coffee, and foam, have their
own coffee machines.
Different Types & Brews

Well, having many types and different brews made coffee even more popular, as
there is something for everybody. There are many types of brews like drip brew,
pour brew, and cold brew, and each with a different taste for different tastes. Also,
there are different coffee drinks, so if you enjoy your coffee with more milk than
coffee, then latte is your drink: however, if you prefer a stronger coffee flavor but
still would like to add milk to your drink, then a cappuccino will fit your taste in
coffee, and of course, there is black coffee if you don’t like milk in your coffee.

Although coffee has many health benefits and may protect your body against
several diseases, it should be consumed moderately.  Also, if you have any
medical conditions that might increase with coffee intake, you should ask your
physician or psychiatrist about the right amount of coffee you can drink per day.
Nothing beats the first sip of your freshly brewed cup of coffee that helps you
push through the day, and that’s why it is among the most popular drinks
worldwide with many lovers around the globe.

Affordable

One of the reasons why coffee is popular is that it is an affordable simple

pleasure, especially, with all the changes in the world’s economy and the increase
in the prices of almost everything. If you can’t afford to buy your favorite coffee
from a coffee shop, you can make it at home using a wide range of brands of
different kinds of coffee. So, according to your budget, you can find the right kind
and brand of coffee.

Makes You Happier

With everything going on these days and the hectic, stressful lifestyle almost
everyone is living, the overall mood isn’t at its best. However, coffee can boost
your mood and make you feel more energetic, and some studies have shown that
coffee drinkers are less likely to get depressed, as caffeine increases the level of
dopamine in your brain.
2. What prompted marketers to use coffee parlors as media
vehicles?

Physical Location Appeal and Signage

The way coffee shop appears to people passing by can make a massive difference
in terms of attracting new guests.

making your storefront look appealing to those who are walking or driving by.
Make sure it stands out.

Also, making interior décor to match the interests of ideal guests. Also, paying
special attention to cleanliness.

Many coffee shops place a sign or chalkboard outside their door to attract
attention. It stands out as creative and original.

Creativity will help not only to stand out to passers-by but can help showcase
brand identity.

Using humor or originality on a sidewalk sign is also a great way to gain social
media attention.

When people see a funny sign or an original idea, they will share it on social
media.

3. How can coffee parlor chains benefit from running promos

of other companies at their store?

Partner with Key Businesses and Influencers

When you partner with non-competing businesses and influencers, you’re tapping
into their network. These businesses or influencers have credibility with their
supporters and fans. So, when they share your product or services, it’s like they’re
recommending your business. This can significantly increase your reach and let
you market to a new audience.