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    Vivek Bhoyar
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    The document discusses the balanced scorecard (BSC) management system and its implementation at ION Tyres. It describes the BSC process which includes defining measures and objectives, building consensus on strategy, selecting measures, and creating an implementation plan. It then discusses how ION Tyres, which has 19% market share in tires, can use the BSC workshop to enhance its organizational capacity and ensure effectiveness of its strategy amid challenges in the commoditized Indian tire industry.

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    hr JJ

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    The document discusses the balanced scorecard (BSC) management system and its implementation at ION Tyres. It describes the BSC process which includes defining measures and objectives, building consensus on strategy, selecting measures, and creating an implementation plan. It then discusses how ION Tyres, which has 19% market share in tires, can use the BSC workshop to enhance its organizational capacity and ensure effectiveness of its strategy amid challenges in the commoditized Indian tire industry.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    4 views6 pages

    HR JJ

    Uploaded by

    Vivek Bhoyar
    The document discusses the balanced scorecard (BSC) management system and its implementation at ION Tyres. It describes the BSC process which includes defining measures and objectives, building consensus on strategy, selecting measures, and creating an implementation plan. It then discusses how ION Tyres, which has 19% market share in tires, can use the BSC workshop to enhance its organizational capacity and ensure effectiveness of its strategy amid challenges in the commoditized Indian tire industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 6

    INTRODUCTION

    • BSC IS MGMT SYSTEM


    • PROVIDES FEEDBACK FOR INTERNAL
    EXETERNAL OUTCOMES
    • PROPER IMPLIMENTATION ENSURES BSC
    BECOMING NERVE CENTRE OF ENTREPRISE
    BSC –THE PROCESS
    • DEFINE MEASURE ARCHITECTURE
    • BUILD CONSENSUS AROUND STRATEGIC
    OBJECTIVE
    • SELECT AND DESIGN MEASURE
    • BUILD THE IMPLIMENTATION PLAN
    McKinsey Survey
    • Improving company's alignment with strategic
    plan
    • Developing method to monitor against plan

    Implementation of BSC
    • Introduction to ION tyres
    ION TYRES
    • 19% MARKET SHARE IN LIGHT AND HEAVY
    VEHICLE TYRE SEGMENT
    • CHALLENGES
    • Indian tyre industry is highly commoditized.
    • High tax incidence
    • Increase in raw material cost
    CASE SITUATION
    • ENHANCING ORGANISATION CAPACITY
    THROUGH BALANCE SCORECARD
    • WORKSHOP OF BSC
    CONCLUSION
    • BSC IS TOP MGMT DRIVEN INITIATIVE
    • ENSURE EFFECTIVENESS OF STRATEGY
    • TRANSPARENCY CAN BE ACHIEVED.

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