Essay #2 Formal Outline

I.

Introduction
a. Start broad, but limited to the field of your particular texts
b.
c. Finish narrow
d. Explicit Thesis
statement: The ads
that I am going to
analyze are from a
Diesel Power
magazine, they all are
showing us how
strength or power are
better. They do
this by comparing
certain aspects of
the products they are
selling to different
things in our world, I
will analyze how this affects the reader and why they advertise in this style.

II.

Body Point #1/Text #1

a. Topic sentence(s)
i. The first ad that I will be analyzing is on for S&B filters.
ii. The ad ties the silicone that the filter has in it, to staying stronger than
rubber as time goes on, the ad compares it to and older gentle man
with white hair that is balancing on one had showing that he is strong.
iii. What I get from this ad is they want the people to see the old man
balancing and they think hes pretty strong then they see the old filter
at the front and its all cracked out, then they see the new filter and its
all shiny so they think thats a strong filter.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph

III.

Body Point #2/Text #2

a. Topic sentence(s)
i. The next ad that I will analyze is, the Amsoil ad
for their synthetic oil.
ii. At the top of the page they have the words
Protection Means Power and the advertiser is
implying that because you run Amsoil in your
truck you will have more power when in reality it

is just saying that when you protect your truck with oil then it will
have power!
iii. When I see the ad it catches my eye because it is a 6.7l Powerstroke,
and that is what draws me in, then up top it says Protection Means
Power this makes people want to buy this product because they want
their truck to have power, when the product that they are selling is not
going to make them have any more power than any other oil.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph
IV.

Body Point #3
a. Topic sentence(s)
i. The finial ad that I will analyze is the ad for Warn
winches.
ii. In this ad the context they are trying to give you is
that these tools have the capacity to do what ever you
do. So no matter how strong you are they are just as
strong or however long you work they will work the
same time as you. When it comes down to it they
winches can only do so much so you as a person would be able to have
a very larger capacity for work then a winch.
iii. My interpretation of this text is that the winch can do what every you
want it to because it says Their Capacity For Work Rivals Yours
and when people read that is tells them that the winch can do
whatever they can do so no need to worry about it not being able to do
what they want it to.
b. Summarize text
i. Break the whole into parts, identifying each part
c. Analyze text
i. Discuss how the parts work together to create an effect on the
reader/viewer
ii. Relate to larger context/issue
iii. Offer a clear interpretation and/or judgment about the text.
d. Transition to next paragraph:

V.

Conclusion (these can be in any order)

a. Summarize your main argument; summarize the larger context/issue(s) you notice
in these texts.
b. Answer the question So what?
c. Restate thesis
d. Refer to your introduction
e. Leave readers with a lasting memory