Advertising

Amber Sova
Dusti Manning
Erika Peterson
Lesleigh Rickerson
Amanda Wisniewski

Package Design
Outdoor & Transit
Social Media
TV Commercials
Radio
Magazine
Guerilla
Product Placement
Sponsorship
Coupons
Contests
Limited Time Offers

First Memorable Snapple Ad Campaign

First Snapple ad campaign to achieve any real attention was the

"Snapple Lady" commercials (featuring Wendy Kaufman).

The first "Snapple Lady" commercial ran in 1992.

These commercials consisted of the Snapple Lady answering letters

purportedly from fans. These commercials were immensely successful,
leading to a series to attempts to copy their success by rival businesses
like Coke and Pepsi.

This eventually led to Snapple's catchphrase, "The best stuff on Earth."

Package Design

Made From the Best Stuff on Earth

1000+
Snapple Facts
The fun POP for your Snapple Experience

Outdoor & Transit

Advertisements

Subways in New York

Bringing attention to Snapple from the Heartlanders to the Non-Heartlanders

Billboards
The Natural look. Always emphasizing on the good stuff.
Better Stuff, not the same as competitors.
Real Tea-tea bag with slices of lemon.

Social Media
Advertisements

Twitter

Using the #lovesnapple

Life of a New Yorker

What New York loves

about Snapple

Updating followers with

new products and flavors

Dressing up bottles to
gain attention of the
audience

Instagram

Facebook

TV Commercials

Radio

Coke and Pepsi both decided to run opposing commercials against the
Snapple Lady advertisements.

To combat this, Snapple began boosting their radio marketing. The

Snapple Company had a 15 million dollars per year advertising budget
and they decided to spend it on hiring radio jockeys to promote their
product.
Rush Limbaugh
Howard Stern

Snapple also hired tennis pro Jennifer Capriati for endorsements.

Magazine

Guerilla Advertising

Mobile Snapple
Stop by this truck and trailer to get yourself an ice cold Snapple

Year of the Stunt: 2005

The Stunt: Snapple attempted to erect the

world's largest popsicle, made of frozen
Snapple juice, 25 ft tall and weighing 17.5

tons, in Times Square. But the company

didn't count on the 80-degree weather
and the frozen tower melted, sending kiwistrawberry-flavored fluid pouring onto the
streets of downtown Manhattan.

Lesson Learned: It's pretty obvious, isn't it?

Stunts take a lot of planning. If you forget to
account for the weather it can really melt

your plan.

Melted Snapple
Popsicles?

Snapple | Dye Hard Tour

Snapple partnered with Manic Panic Company to sponsor a National promotional tour to launch a great new LinkedIn product,
DYEHARD Temporary Hair Color Styling Gel.

Snapple Dye Hard Tour featured a vintage 1961 Globetrotter airstream, retrofitted into a custom traveling barbershop built by
Turtle Transit. Tish and Snooky, owners of Manic Panic, tasked Turtle Transit to create a whimsical yet Willy Wonka themed
design for the airstream.

While guests enjoyed their makeover, they were offered a variety of Snapple beverages to sample at the Hair Stream

Snapple reported over 70 million PR impressions during the 13 city extravaganza.

Product Placement

30 Rock Episode

Thirsty for a Snapple yet?

Sponsorship

Join the Best Team on Earth!

The Snapple Tri Team is a community

of the best triathletes - from beginners
to pros - supported by the best
companies. Their goal is to support
each other so that we can all be more
than better.

Maroon 5 & Snapple

Feeding America

September 2011, Snapple paired up with Maroon 5 for a limited time flavor. Both Snapple and Grammy-award winning
Maroon 5 will combine forces to donate $250,000 to support Feeding America. (175 million meals for the hungry)

Maroon 5 members each chose a tea ingredient to create the refreshing new Tea Will Be Loved flavor.

Amazing Race

Coupons

Contests

Snapple Real Facts Sweepstakes-Philadelphia Eagles

Sweepstakes offered only in the United States to legal residents of Pennsylvania, New Jersey and
Delaware who are 18 years of age or older as of the date of registration.

November 1, 2013 to November 28, 2013

Enter online at: http://www.philadelphiaeagles.com/fanzone/contests/snapplerealfact.html
Must Answer the Snapple Real Fact question and click the icon to access the entry form
Participants are allowed to enter once per week

5 Drawings total

1 drawing weekly winner-Eagles autographed Mini-Helmet & 1 16oz Snapple 24-Pack

November 8, 2013

November 15, 2013

November 22, 2013

November 29, 2013

1 drawing Grand Prize winner-4 Club Tickets, 1 Parking Pass, 4 Pre-game sideline passes to the Eagles game
scheduled December 8, 2013 at Lincoln Financial Field, 1 Eagles Jersey, & 365 16oz
Bottles of Snapple

December 2, 2013
Conducted by the Philadelphia Eagles

2013 SNAPPLE NAME THE PANDA

TWITTER CONTEST

Object of the contest is for Snapple Twitter followers to submit a creative panda bear name for
the panda caricature embodied in the photograph of the following tweet, Want to win a
@FrankKozik toy panda? RT this pic & name the panda using #NameThePanda for your chance.
(found on Snapple Twitter page)

Rules: You must re-tweet Snapples Name the Panda post and Tweet your creative panda
name along with the hashtag #NameThePanda. You must complete this in 1 or 2 tweets and
have the tweet published before the deadline.

Prize-(1) 3D Resin Artist Multiple in the shape of a panda bear

Whole Lotta Nothing

Instead of promises of extravagant prizes-Winners receive Nothing

Bottle Caps with:

No Bills-$5oo to be used for bills (GRAND PRIZE)

No Airfare-$400 for a trip (FIRST PRIZE)
No Thirst-Receives a 6 pack of Snapple every week for a year. (SECOND PRIZE)
No Grocery Bill-$100 towards grocery shopping. (THIRD PRIZE)
No Pay At The Pump-$50 for gas. (FOURTH PRIZE)
Better Than Nothing-6 Pack of Snapple. (FIFTH PRIZE)

Whats more extraordinary than Snapple? Nothing comes to mind, said Dave Fleming
Over the years, weve heard from thousands of Snapple fans about what makes them stand out from the
crowd. This summer, we want our fans to celebrate what brings us all together nothing.

Limited Time Offers

Get them
while
you can!

Thank You!
Questions?

Sources
http://www.bevindustry.com/articles/86522-snapple-contest-enables-fans-to-win-nothing
http://www.philadelphiaeagles.com/fanzone/contests/contest-rules/snapple-real-fact-sweepstakes.html
http://snappletriteam.com
http://adindustry.answers.com/campaigns/memorable-snapple-advertising-campaigns
http://usatoday30.usatoday.com/money/advertising/2004-12-21-snapple_x.htm
http://turtletransit.com/#mg_ld_3022
http://snapple.tumblr.com
http://snapple.com
Snapple Facebook/Twitter/Instagram
http://www.brightercausemarketing.com/a-mash-up-of-snapple-maroon-5-and-feeding-america
http://snappletriteam.com/