Professional Documents
Culture Documents
Canada
• Canada’s economy
Canada’s multinationals
International business 1
Alan M. Rugman, Richard M. Hodgetts
Dr Zain Yusufzai North America Chapter # 18 (page 511-539).
Marketing in Canada
• Distribution practices
• Advertising and promotion
• Exporting
• Franchising
Mexico’s economy
• MNE investment
• Labor
International business 2
Alan M. Rugman, Richard M. Hodgetts
Dr Zain Yusufzai North America Chapter # 18 (page 511-539).
• Petroleum cluster
• Automotive cluster
International business 3
Alan M. Rugman, Richard M. Hodgetts