1.

Explain how channel length and channel width can be strategically used by a retailer to position its
offering in the marketplace. (10 m) pg 163-164
2. Explain the key differences between a conventional marketing channel and a vertical marketing
channel. (10 m) pg 161-162
1. Discuss the components of SWOT analysis used by a retailer. (10 m)
2. What are FIVE (5) major environmental forces that should be constantly assessed by retailers?
(10 m) pg 64

1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? (10m)
2. Has the growth in consumer credit levels been good or bad for retailing? (10m)

1. What are the prerequisites for success in a retailing career? (5m)

2. List and discuss TWO (2) factors that are expected to change the face of retailing during the next
decade. (5)
3. Retailers that enter foreign markets and understand the local cultures and customers will be higher
profit performers than those who do not understand the local cultures and customers. Explain. (10m)

1. Discuss TWO (2) different market structures that influence retailing. (4m)
2. List and explain THREE (3) factors (other than price) do customers place a value on?
How can a retailer use these factors to create a differential advantage? (6m)
3. Discuss various stages of the retail life cycle for many of current retail institutions. (10m)