Marketing

Important questions
SECTION -A (1marks)

1) What is marketing? (repeated 2)

2) Explain the meaning bullion market?
3) Define buying? (repeated 2)
4) What ISO? (repeated 1)
5) What is meant by penetrating price?
6) Mention any two advantage of large scale retaining?
7) What is sales promotion?
8) List out any two promotional advertising?
9) What is service marketing?
10) State the meaning of agricultural marketing?
11) What is storage function? (repeated 1)
12) What are pathways (repeated 1)
13) What is meant by channel of distribution?
14) Define the term price?
15) Define salesmanship? (repeated 2)
16) What is direct advertising?
17) Write a short note on regulated markets? (repeated 2)
18) State any two characteristics of services? (repeated 1)
19) State the 4 P’s of marketing?
20) Mention the functions of exchange?
21) Which is the fastest mode of transport?
22) Expand BIS
23) What do you mean by skimming price?
24) Define wholesalers?
25) Mention the various means of indoor advertising?
26) What are the characteristics of agricultural goods?
27) What is E-marketing
28) What is “market”?
29) What is “barter”?
30) What is “assembling”?
31) What is grading?
32) What is marketing mix?
33) Who are middlemen?
34) Define service?
35) What is product?
36) Which are the following statements is correct
37) _______ is one of the most basic influences on an individual’s
needs,wants.
a) Brand
b) Culture
c) Product
d) Price
38) _______ refers to how an individual perceives a particular message
a) Consumer behavior
b) Consumer interest
c) Consumer attitude
d) Consumer interpretation
39) Which function gives time utility?
a) Transportation
b) Financing
c) Risk bearing
d) Warehousing
40) One of the key tasks of marketers is ______ and to create consumer
perceptions that the product is worth purchasing
a) To make products easily visible and available
b) To promote sales of product
c) To differentiate their products from those of competitors
d) To do marketing surveys
41) ________is the process of dividing a heterogeneous market into
homogeneous sub markets.
a) Market diversification
b) Market distribution
c) Market segmentation
 d) Market saturation
42) Life style , personality, attitude are grouped under_____.
a) Geographic segmentation
b) Demographic segmentation
c) Psycho graphical segmentation
d) None of the above
43) “how are you telling consumers in your target group about your
product “ this question belongs to which marketing concepts?
a) Product
b) Price
c) Place
d) Promotion
44) Samples, coupons, contests are part of ______
a) personal selling
b) sales promotion
c) advertising
d) publicity
45) bread and milk are which kind of products?
a) Specialty products
b) Convenience products
c) Shopping products
d) Unsought products
46) Anything that can be offered to market for attention,acquisition, use,
or consumption that might satisfy a want or need is called?
a) Idea
b) Demand
c) Product
d) Service
47) Who is the father of marketing?
48) Dividing the market into distinct groups of buyers with different
needs, characteristics or behavior is
a) Diversification
b) Distribution
c) Segmentation
d) Saturation
49) A _____ is a set of all product lines and items that a particular seller
offers for sale
a) Product mix
b) Product line
c) Product width
d) Product length
50) Which is a part of the product , which carries verbal information
about the product
51) Rs 199.99 is an example for _____ pricing
a) Skimming
b) Penetration
c) Odd
d) Even
52) Which of the following 4 P’s of marketing mix involves decision
regarding channels coverage, assortments , location, inventories or
transports
a) Product
b) Price
c) Place
d) Promotion

SECTION-B(4 marks)
1) Identify the factors that influence marketing concept?
2) What are the importance of assembling?
3) Explain the importance of transportation in marketing ?
4) What are the objectives of pricing policies? (repeated 3)
5) Explain the importance of channels of distribution.
6) State the qualities of an effective salesman?
7) What are the characterstics of service ?
8) Mention any four merits and demerits of E-marketing?
9) What are facilitating function?
10) Explain modern marketing concepts?
11) What are the various elements of selling? (repeated 2)
12) Explain the advantages of assembling? (repeated 2)
13) Write short note on AGMARK (repeated 1)
14) State the objectives of personal selling? (repeated 1)
15) Discuss defect of agricultural marketing?
16) Explain the factors influencing marketing concept?
17) Explain the merits of railway transport?
18) What are the service rendered by the wholesalers to the retailer?
19) Explain the qualities of good advertising copy?
20) Explain the types of outdoor advertising?
21) What are the kinds of agricultural marketing?
22) Explain the features of modern marketing? (repeated 1)
23) Explain the evolution of marketing?
24) Explain the functions of transport?
25) What are the objectives of advertising?
26) What are the advantages of warehousing?
27) What are the features of agricultural goods?
28) How are service classified?
29) What are facilitating function?
30) Discuss defect of agricultural marketing?
31) Define marketing . explain the scope of marketing
32) Expalin about micro and macro marketing environment
33) What is matrket segmentation? Explain the basis of market
segmentation
34) Summarize the essentials of effective marketing mix
35) Explain about product life cycle
36) Discuss briefly about the importance of labeling
37) Discuss about the objectives of pricing
38) List out the importance of distribution channels
39) Examine about the factors affecting promotion mix
40) Explain the characteristics of effective advertising
 Section -C (15 marks)

1) State the various classifications of markets? (repeated 1)

2) Expain the merits and demerits of railway transport ?
3) What are the factors determinants of channels of distribution?
4) Describe the various methods of advertising?
5) Explain in detail the defects of agricultural marketing
6) Explain the functions of marketing (repeated 2)
7) Discuss various functions of stardardiziation
8) Explain different types of retailers
9) Explain what are the qualities of salesmen. (repeated 2)
10) Enumerate the different service marketing stratergies (repeated1)
11) Explain the various modes of Transport
12) Describe the factors affecting the pricing decision
13) Briefly discuss about the defects of agricultural marketing
14) Explain the various kinds of buying with suitable examples
15) Discuss the different types of salesman
16) Explain the functions of marketing co operatives
17) Explain the peculiar characteristics of dervice
18) What are the various functions of standardization?
19) Explain different types of retailers?
20) Explain in detail about the functions of marketing
21) Discuss in detail about the factors influencing consumer behavior.
22) What is product mix? Explain the factors affecting product mix
23) Explain the suitable examples about different kinds of pricing
24) Discuss in detail about the elements of promotion mix