Sub.

: - Marketing
Important Questions

1) Define Marketing & Explain the 4Ps of Marketing.
2) Distinguish Between: - Selling v/s Marketing.
3) What are the different types of marketing? Explain main features of any one of the type.
4) Explain the term consumer & industrial goods marketing.
5) Define Services and explain its characteristics.
6) Distinguish Between: - Physical Goods and Services.
7) Explain the classification of services in detail.
8) Describe 7 Ps of Service Marketing Mix. Illustrate with examples.
9) How do people & physical evidence play on important role in the bank marketing?
10) Describe the concept of Insurance as a service.
11) How can Insurance Services can be promoted through advertisements?
12) Explain different dimensions of quality?
13) What are the main factors in setting the communication mix?
14) How does a company develop effective marketing communication?
15) Explain in brief the concept of IMC.
16) Describe the different channels of direct marketing?
17) Describe the changing trends in marketing in 21
st
Century.
18) Discuss the role of advertising / communication in banking services?
19) What are advantages of online marketing?
20) What role does PLACE plays in selection of service premises?
21) State the financial & non-financial services available in India.
22) How does banking organization develop their marketing mix strategies?
23) How does insurance organization develop their marketing mix strategies?
24) How is service gaps managed? Explain with the help of Gap Model of Quality.
25) Write Short Notes on: -
a. E-commerce
b. Benefits of Direct Marketing
c. Major Trends in Customer Services
d. Post Sale Service Strategies
e. Role of People & Place in Insurance
f. Branding in Service Marketing
g. Products offered by banking and insurance companies.