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  • Important Questions 2nd & 3rd Modules

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    varsha raichal
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    This document lists important questions from marketing modules 2 and 3. It includes questions about integrated marketing communications (IMC), the AIDA principle, advertisement appeals and copy, budgets, sales promotion techniques, public relations versus publicity, competitive advantage strategies like cost leadership, push versus pull strategies, types of market and marketing research, the role of promotion in marketing mix, communication's role in marketing, advantages and disadvantages of personal selling, whether advertising alone can sell products, advertising agency roles and functions, designing an effective communication program, media merits and demits, marketing information systems components, sales forecasting methods, and how the marketing research process stages interrelate.

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    Important questions

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    This document lists important questions from marketing modules 2 and 3. It includes questions about integrated marketing communications (IMC), the AIDA principle, advertisement appeals and copy, budgets, sales promotion techniques, public relations versus publicity, competitive advantage strategies like cost leadership, push versus pull strategies, types of market and marketing research, the role of promotion in marketing mix, communication's role in marketing, advantages and disadvantages of personal selling, whether advertising alone can sell products, advertising agency roles and functions, designing an effective communication program, media merits and demits, marketing information systems components, sales forecasting methods, and how the marketing research process stages interrelate.

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    23 views2 pages

    Important Questions 2nd & 3rd Modules

    Uploaded by

    varsha raichal
    This document lists important questions from marketing modules 2 and 3. It includes questions about integrated marketing communications (IMC), the AIDA principle, advertisement appeals and copy, budgets, sales promotion techniques, public relations versus publicity, competitive advantage strategies like cost leadership, push versus pull strategies, types of market and marketing research, the role of promotion in marketing mix, communication's role in marketing, advantages and disadvantages of personal selling, whether advertising alone can sell products, advertising agency roles and functions, designing an effective communication program, media merits and demits, marketing information systems components, sales forecasting methods, and how the marketing research process stages interrelate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Important Questions from 2nd and 3rd Module

    1. AIDA principle
    2. IMC
    3. Advertisement Copy
    4. Advertisement Budget
    5. Advertisement Appeal
    6. Sales Promotion
    7. Delphi Technique
    8. MKIS
    9. Public Relations vs Publicity
    10.Cost Leadership
    11.Push vs Pull strategy
    12.Market Research vs Marketing Research

    13.“Promotion is an important part of marketing mix of a business enterprise.”


    Explain.
    14.What is marketing communication? Discuss the role of communication in
    marketing.
    15.Describe the characteristics and components of an advertisement copy.
    16.Explain the advantages and disadvantages of personal selling with examples.
    17.“Advertising itself cannot sell products or services.” Do you agree? Justify.
    18.State the difference between advertising and publicity.
    19.What are the different types of advertising agencies? Discuss its role and
    functions.
    20.As the marketing manager of a smart phone company, how would you design
    an effective communication program?
    21.What are the various media available for advertising? Explain the merits and
    demerits of each.
    22.What is marketing information system? Explain the four main components of
    marketing information system.
    23.Describe the various sales promotion schemes used at the consumer level,
    dealer level and sales force level.
    24.Define competitive advantage. By taking an industry of your choice, describe
    how competitive advantage can be achieved.
    25.Discuss the objectives and functions of public relations.
    26.“Marketing research plays a crucial role in the overall success of a business.”
    Discuss.
    27.What do you mean by sales forecasting? Explain the quantitative and
    qualitative methods of sales forecasting.
    28. “The various stages in the marketing research process are inter-related.”
    Explain.

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