Marketing of Financial Services – Question Bank

Q.1) Answer the following.

1. Define service? Explain concept of service?
2. Explain the four I’s of Services?
3. Define service marketing. Explain the importance of service marketing?
4. What are the service characteristics?
5. Explain growth of services?
6. Describe retail financial services?
7. Define service. Explain nature of service?
8. What is market segmentation? Explain benefits of market segmentation?
9. Write a short note on differentiation of services?
10. Explain Designing and Managing Service Processes?
11. Explain in detail positioning in services?
12. Write a short note on Service market segmentation?
13. Explain Designing and Managing Service Processes?
14. Explain positioning in services?
15. What are the 7Ps of marketing?
16. What is service blueprint? Discuss in detail.
17. Explain the service delivery process?
18. Explain in detail Service Mapping?
19. How should employees be managed for effective service orientation?
20. Explain the process of personal selling in service marketing?

21. Explain the strategies of distribution unique to services?

22. Explain various Challenges in Distribution of Services?
23. Explain with a diagram the GAP Model of Service Quality?
24. What are the key quality dimensions for services?
25. Explain various service quality and productivity?
26. Explain the role of IT in service marketing?
27. Explain Service Encounter.
28. Explain Ethics in service marketing?

29. Explain the role of IT in service marketing?