SECTION – 1

Q.1

A) What is marketing? Importance of marketing.

B) Define marketing. Explain role of marketing manager in changing market environment.

OR

A) What is marketing opportunity? Explain its importance.

B) What is MIS? Explain importance of MIS.

Q.2

A) What is consumer behavior? Explain the consumer buying decision making process.

B) Define market segmentation. Explain its importance/limitations.

OR

A) What is customer relationship marketing? Explain its various techniques.

B) Define marketing mix. Explain its features.

Q.3

A) Define service marketing. Explain its features.

B) Define green marketing. Explain its importance.

OR

A) What is brand equity? What are the factors influencing brand equity?

B) Explain briefly the various pricing strategies.

Q.4

A) What is rural marketing? Explain the factors contributing to the growth of rural marketing.

B) What is internet marketing? Explain its benefits.

OR

A) What is telemarketing? Explain its advantages.

B) What is niche marketing? What are its advantages and its limitations.

Q.5

SHORT NOTES:-

A) Brand Extension

B) Product Lifecycle

C) Event marketing

D) Agriculture marketing

E) Customer relationship marketing

F) Retail marketing.

SECTION – 2

Q.6

A) What is HRM? Explain its scope/functions.

B) What is recruitment? Explain the various sources of recruitment.

OR

A) What is HRP? Explain steps in HRP.

B) What is job analysis? Explain its uses.

Q.7

A) What is performance appraisal? Explain its advantages.

B) What is performance related pay? Explain its advantages.

OR

A) What is employee retention? What does it involves?

B) What do you mean by group dynamics? Explain its significance.

Q.8

A) Explain importance of human relations in an organization.

B) Explain the qualities of successful leader.

OR

A) What is motivation? Explain the various factors affecting motivation.

B) What is grievance procedure? Explain the various steps in grievance procedure.

Q.9

A) What is career planning & development? Explain its importance.

B) What is human resource accounting? Explain its advantages.

OR

A) Explain theory X and theory Y of motivation.

B) Explain the Maslow’s Need Hierarchy theory.

Q.10

SHORT NOTES:-

A) Emotional Quotient

B) Employee Empowerment

C) Outsourcing

D) Placement & Induction

E) 360 Degree Appraisal

F) Role of HR manager in changing business environment.