RETAIL MANAGEMENT

MODULE 1 Introduction & Perspectives on Retailing.

1. Explain Retailing and Retailer?
2. Explain the Characteristics of Retailing.
3. Explain the different types of Retailers/Retailer formats.
4. What is Multichannel Retailing?
5. Explain the buying Process.
6. Explain the role of retailer.
7. Explain the Segmentation, Targeting, and Positioning approach in detail.
8. What are challenges faced by retailers. Explain.
9. Who is Retailer? How is Retailer important channel member?
10. What is Retail Management?
11. State the Trends in Retailing?

MODULE 2 Theories of Retailing.

1. Explain the Reasons for Growth of
Organised Retail In India.
2. Describe the various theories of Retailing.
3. Explain The Wheel Of Retailing.
4. Explain Conflict Theory in detail.

MODULE 3 Retailing Strategy for setting up Retail Organization & Planning.

1. What is Value Chain?
2. Explain the different type of retail store location & location strategy.
3. What are the Objectives of good store design?
4. Explain briefly the steps involved in choosing Retail Site Locations.
5. Explain the Retail Price Elements. What are the causes for Mark Downs?
6. Explain briefly the steps involved in developing Retail Strategy.
7. Describe the Retail Pricing Strategy? Bring out factors affecting Retail Pricing.
8. What are Exteriors and Interiors Factors ? How does it influence Design Decision in
Stores.
9. Explain Retail Promotion Strategies.
10.Explain Strategic Retail Planning Process.

MODULE 4 Store Management & Visual Merchandising.

1. Explain the method of buying Merchandise?
2. Note On- a) Visual Merchandising. B) Planograms.
3. Explain all 3 store layouts with its advantages?
4. What is importance & various Visual Merchandising techniques in Retail.
5. What is coding System?
6. List the Duties and Responsibilities of store manager.
7. Explain the stages in buying decision process & its implication on Retailing?
MODULE 5 Relationship Marketing & International Retailing.
1. What are components of Retail Marketing Mix?
2. Explain the process of Retail Research and its application.
3. Explain the role & imp of customer relationship management in retail.
4. What is Relationship Marketing?
5. Explain in brief International retail Environment?
6. Differentiate between Relationship Marketing & Transactional Marketing?
7. Explain the areas of Retail Research?
8. What are Motives of International Retailing.
9. Issues involved in International Retailing.

Module – 6 Retail Audit & Ethics in Retailing.

1. What is Retail Process Audit?
2. Write a note on Retail Store Audit.
3. Explain the Retail audit process.
4. Explain various aspects of Ethical issues in Retailing.
5. Write a note on Social responsibility.
6. What is Consumerism. State its Imp.