PART – A (10 x 1 = 10 MARKS)

1. __________________ is a agency or media term referring to an advertiser with

whom business is done.
2. ____________________are agencies that specialize in buying time and space in
media.
3. What is up-selling?
4. What is unaided recall test?
5. __________________ is a formal process in which a small group gathers together
for the purpose of gene rating a multitude of new ideas.
6. _______________ are short songs that deliver a brand story in an easy-to-sing
format.
7. The basic units of scale for outdoor advertising are called _____________.
8. _______________ are purchases of TV time in certain markets by regional or
national companies.
9. Public relations activity seeks to influence _____________.
10. What is a pitch letter?
11. A bleed page means _________.
12. Who is a client?
13. Define advertising appeal.
14. A memorable saying that conveys a selling message of a product is termed as
_________.
15. List any 4 famous advertising agencies in India.
16. Expand POP.
17. What is a jingle?
18. Who are called as lobbyists?
19. Corporate advertising means _________.
20. Define brainstorming.
21. Advertising is derived from the Latin word ___________.
22. Who is the Father of Indian Advertising?
23. Mention the elements of Maslow’s Heirarchy of Needs.
24. Advertising is always _________
25. Who is a consumer?
26. What is a Copy Platform?
27. Who is a Copywriter?
28. Sales Promotion has ___________ ____________ goals.
29. Define Public Relations
30. What is a Press Release?
31. Advertising is derived from the Latin word ___________.
32. Who is the Father of Indian Advertising?
33. Mention the elements of Maslow’s Heirarchy of Needs.
34. Advertising is always _________
35. Who is a consumer?
36. What is a Copy Platform?
37. Who is a Copywriter?
38. Sales Promotion has ___________ ____________ goals.
39. Define Public Relations
40. What is a Press Release?
41. What is Advertising?
42. What are the functions of Advertising?
43. What is Research?
44. What is Evaluation?
45. Define Layout.
46. What is Creativity?
47. What is Direct Marketing?
48. What is Communication?
49. What is Internal PR?
50. What is Public Relation?

PART – B (5 x 3 = 15 MARKS)
1. What is a Creative Boutique?
2. What is Visualization?
3. Define Geodemographic Segmentation.
4. What is media planning?
5. Define Corporate Communication.
6. What are the major functions of advertising?
7. How do you segment consumer market?
8. Design a print ad for your college/Institution.
9. Is out door advertising effective? Analyze.
10. Explain the role and responsibilities of a PR person.
11. Discuss in brief, the role of an advertising agency.
12. What is Psychographic segmentation of an Audience?
13. Briefly explain the concept of Creativity.
14. Who are the “ publics” for any given organization?
15. What is an Advertising Campaign
16. What are the functions of media research?
17. What is an Agency? What are its functions?
18. Explain advertising plan.
19. Briefly explain about public relation and its functions.
20. Describe about the artist medium
21. What are the types of Advertising Agencies?
22. Explain Advertising Research.
23. Explain Copy writing in detail.
24. What are the types of marketing?
25. Explain Internal and External PR

PART – C (5 x 15 = 75 MARKS)
1. Give the structure of a full-service advertising agency. Explain the functioning of
various departments.
(OR)
2. Trace the role played by advertising in the present scenario.

3. What is Advertising Research? Explain the role played by research in an ad

Campaign.
(OR)
4. How relevant is targeting and positioning in an ad Campaign ? Comment.

5. What is creativity? Explain the creative strategy in advertising.

(OR)
6. Detail the process of producing a television commercial.

7. What is the difference between media planning and media buying?

(OR)
8. As a PR how will you maintain media relations, Comment.

9. Trace the evolution of PR in India?

(OR)
10. What are the ethics and regulations a PR person has to follow in his profession?

11. Define advertising. Explain its types with examples.

(OR)
12. How does an ad agency work? List out the types of advertising agencies.

13. Explain the vital steps in advertising research.

(OR)
14. What are the major stages involved in advertising planning process.

15. How do you develop media strategy in an effective manner?

(OR)
16. ‘Sales Promotion techniques are the best way to target customers’. Justify.

17. ‘Creativity is the life line of any advertisement’. Detail the creative process.
(OR)
18. Explain the print production process with illustration.

19. Define Public Relation. Elaborate the types of PR audience.

(OR)
20. Plan a PR campaign for any Government project of your choice.
21. Discuss the importance of an advertising agency for the advertiser.
(OR)
22. What are the different types of Advertising Agencies.

23. Explain the impact of socio-cultural factors on buyer behaviour.

(OR)
24. What are the differences between Geographic, Psychographic and Demographic
segmentation?

25. Explain the importance of Copy and Copywriting techniques in Advertising.

(OR)
26. Distinguish between the out door and the indoor advertising media.

27. Explain the concept of sales promotion.

(OR)
28. What is the role of direct marketing as a communications tool?

29. Explain the advantages and disadvantages of Public Relations

(OR)
30. What are the objectives of Corporate Advertising?
31. What are the major advantages and disadvantages of outdoor advertisement?
(OR)
32. Give the structure of a full service advertising agency. Explain the role played by
each department in an agency.
33. What are the research steps in advertisement?
(OR)
34. Discuss about different types of advertisement.

35. What is creativity? Explain the creative process in an advertisement making.

(OR)
36. Explain the steps involved in producing a Television Commercial.

37. ‘The Role played by sales promotion and supplementary media is vital for the
success of any campaign’ – Discuss.
(OR)
38. Discuss public relation with special reference to its audiences.

39. ‘The Role played by a PR in Government and private sectors is different’ –

Comment.
(OR)
40. Explain the structure of advertising.