BBS 3rd Year - SET “A”

For Fundamentals of Marketing “2023”

# Candidates are required to give their answer in their own words as far as practicable. The figures in the
margin indicate full marks.

Group – “A”

Attempt All The Questions. [10 X 2 = 20 Marks].

1. What is marketing?
2. What is marketing environment?
3. Define Marketing Information system.
4. What is social media marketing?
5. What is market with suitable example?
6. What is an installation? List out two characteristics of installations.
7. Difference between price and pricing.
8. Difference between public and bonded warehouse.
9. What is advertising? List out any two objectives of advertising.
10. Point out the methods of sales promotion.

Group “B”

Attempt Any Five Questions. [5 X 10 = 50 Marks].

11. What is holistic marketing concept? State the fundamentals principles and components of holistic
marketing concept.
12. What is technological environment in marketing? State the significance of technological environment
and technological factors affect the marketing program of a company.
13. What is decision support system? Explain the components of marketing information system.
14. What do you know about buyer’s Behaviour? Difference between consumer buying and organization
buying.
15. What is market entry-pricing strategy? Explain the process of a perceived-value price for the product.
16. What is physical distribution? Explain the role of physical distribution in distributions system.

Group “ C”

Attempt Any Two Questions. [2 X 15 = 30 Marks].

17. What is market segmentation? What are its objectives? Explain with example the process of segmenting
the market for readymade garments.
18. What is product life cycle? What are its stages? Describe the marketing activities undertaken in maturity
stages, saturation stage and decline stages of product life cycle.
19. What are the needs for integrated marketing communications? Explain the various factors affecting the
determination of promotion mix with the help of a suitable example.
************** BEST OF LUCK****************