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    Thomas Raju
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    This document appears to be an exam for a marketing management course, with questions covering various marketing topics. It is divided into three parts. Part A contains 10 short answer questions worth 2 marks each. Part B has 6 slightly longer questions worth 5 marks each. Part C features 2 essay questions worth 15 marks each. The questions address concepts like market segmentation, the marketing mix, product life cycles, pricing methods, market structure, promotion techniques, and marketing research and audits.

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    Marketing management Oct 2019

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    This document appears to be an exam for a marketing management course, with questions covering various marketing topics. It is divided into three parts. Part A contains 10 short answer questions worth 2 marks each. Part B has 6 slightly longer questions worth 5 marks each. Part C features 2 essay questions worth 15 marks each. The questions address concepts like market segmentation, the marketing mix, product life cycles, pricing methods, market structure, promotion techniques, and marketing research and audits.

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    © All Rights Reserved
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    20 views2 pages

    Marketing Management Oct 2019

    Uploaded by

    Thomas Raju
    This document appears to be an exam for a marketing management course, with questions covering various marketing topics. It is divided into three parts. Part A contains 10 short answer questions worth 2 marks each. Part B has 6 slightly longer questions worth 5 marks each. Part C features 2 essay questions worth 15 marks each. The questions address concepts like market segmentation, the marketing mix, product life cycles, pricing methods, market structure, promotion techniques, and marketing research and audits.

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    © All Rights Reserved
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    of 2

    QP CODE: 19102001 Reg No : .....................

    19102001
    Name : .....................

    BBA DEGREE (CBCS) EXAMINATION, OCTOBER 2019


    Third Semester
    Bachelor of Business Administration
    CORE COURSE - BA3CRT12 - MARKETING MANAGEMENT
    2017 Admission Onwards
    5D5F0E39
    Maximum Marks: 80 Time: 3 Hours
    Part A
    Answer any ten questions.
    Each question carries 2 marks.

    1. What do you mean by the term market?

    2. What do you mean by government environment?

    3. What is the relation between life style and consumer behaviour?

    4. What are Cash Cows in product mix analysis?

    5. What is Brand Extension?

    6. What is Family packaging?

    7. What is area pricing?

    8. Who is an Agent Wholesalers?

    9. What is Institutional Advertising?

    10. Who is a Counter Salesmen?

    11. Explain the marketing research function.

    12. Write any two benefits of marketing research


    (10×2=20)
    Part B
    Answer any six questions.
    Each question carries 5 marks.

    13. Write any four demographic variables used for market segmentation.

    14. Who is a consumer? What are the difference between customer and consumer?

    Page 1/2 Turn Over


    15. What are the components of marketing mix?

    16. Explain the concept of product life cycle and its utility for marketers?

    17. Explain various cost oriented pricing methods?

    18. Show in detail various elements of market structure

    19. What is promotion? What are components of promotion mix?

    20. Explain the various methods used for collecting primary data in marketing research?

    21. Define marketing audit. What are its characteristics?


    (6×5=30)
    Part C
    Answer any two questions.
    Each question carries 15 marks.

    22. What are buying motives? What are the factors influencing buying motives?

    23. What is labelling? What are its benefits? What things are to be considered in selecting a label?

    24. What is pricing? Why pricing is considered as an important function? What are the factors affecting
    a firm’s pricing decision ?

    25. What are the Objectives of Sales Promotion? Explain its importance. Explain important consumer
    and trade sales promotion techniques.
    (2×15=30)

    Page 2/2

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