UNIVERSITY OF CENTRAL PUNJAB

SHEIKHUPURA CAMPUS

M.COM: CLASS TEST PRINCIPLE OF MARKETING

Total Marks 20 Time Allowed: 30 min

Q.A Encircle the best suitable answer. (4*1) = 4

Q.1 which of the following BEST describes the definition of marketing

mix?

a) The way business distribute the products in the market

b) The way product are arranged in the stores
c) The way product is priced
d) The way business elements are combined to meet the needs of
customers

Q.2 While considering the place for a product which of the following is
important for customer.

a) Communication b) Convenience c) Cost d) Solution

Q.3 XYZ Company has introduced a new beverage in the market. The
company must inform customers about the availability and the benefits of
the beverage. Identify the activity of marketing mix involved.

a) Place b) Price c) Promotion d) Product

Q.4 Which of the following is known as a set of marketing tools used by

the firms to pursue its marketing objectives in the target market?

a) Marketing mix b) Promotion mix c) Offering mix d) Product mix

Q.B Elaborate the following concepts with authentic example.

(8*2) = 16
i) Define marketing mix?
ii) What are 7ps according to new era of marketing (only name)?
iii) Define product and what important components / characteristics are
involved in product?
iv) Elaborate skimming and penetration pricing strategies?
v) What does mean by placement? Differentiate between direct
distribution and indirect distribution?
vi) Differentiate between advertising and promotion?
vii) How can you enhance promotion?
viii) What is marketing communication mix?
Resource Person:
Prof. Farukh Hameed