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  • Part A (4x1 4 Marks) Choose The Correct Answer

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    This document is the instructions for a 2 hour exam with 40 total marks. The exam has 3 parts: Part A has 4 multiple choice questions worth 1 mark each, Part B has 4 short answer questions worth 5 marks each, and Part C has 2 long answer questions worth 8 marks each. The multiple choice questions cover topics like different advertising media, characteristics of advertisements, developments in advertising, and types of appeals. The short answer questions ask about the meaning of advertising, needs of advertising, product advertising, and institutional advertising. The long answer questions address the functions and objectives of advertising.

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    advatising FI 19

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    This document is the instructions for a 2 hour exam with 40 total marks. The exam has 3 parts: Part A has 4 multiple choice questions worth 1 mark each, Part B has 4 short answer questions worth 5 marks each, and Part C has 2 long answer questions worth 8 marks each. The multiple choice questions cover topics like different advertising media, characteristics of advertisements, developments in advertising, and types of appeals. The short answer questions ask about the meaning of advertising, needs of advertising, product advertising, and institutional advertising. The long answer questions address the functions and objectives of advertising.

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    11 views1 page

    Part A (4x1 4 Marks) Choose The Correct Answer

    Uploaded by

    prem
    This document is the instructions for a 2 hour exam with 40 total marks. The exam has 3 parts: Part A has 4 multiple choice questions worth 1 mark each, Part B has 4 short answer questions worth 5 marks each, and Part C has 2 long answer questions worth 8 marks each. The multiple choice questions cover topics like different advertising media, characteristics of advertisements, developments in advertising, and types of appeals. The short answer questions ask about the meaning of advertising, needs of advertising, product advertising, and institutional advertising. The long answer questions address the functions and objectives of advertising.

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    © All Rights Reserved
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    of 1

    Class: II BBA Time: 2 hrs

    Sub.Code : SABA31 Max: 40 Marks


    ___________________________________________________________________________

    Part A (4x1=4 Marks)


    Choose the Correct Answer
    1. Which of these media is not used for advertisement?
    a) Newspapers b) Magazines c) Billboards d) Notebooks
    2. Which of these is not a characteristic of an advertisement?
    a) Inspire a customer b) Arouse a desire
    c) Discourage the buyer d) Convince the buyer
    3. Which of these is not current developments in Advertising
    a) Brand advertising b) political advertising
    c) Cooperated advertising d) Newspaper
    4. Which of these is a rational/ logical appeal
    a) Price b) pleasant c) quality d) feature

    Part B (4x5=20 Marks)


    Answer All Questions
    5. What is the meaning of Advertising?
    6. Write the needs of Advertising?
    7. Discuss about product Advertising?
    8. Explain Institutional Advertising?
    Part C (2x8=16 Marks)
    Answer All Questions
    9. Explain the different functions of advertising?
    10. Explain the objectives of advertising?

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