Class: III BBA Time: 3 hrs

Sub code Max: 75 Marks

PART A-(10x1=10 Marks)

Answer ALL questions.
Choose the correct answer:

1. Which of these media is not used for advertisement?

a) Newspaper b) Magazines c) Billboards d) Notebooks

2. Which of these is a rational/ logical appeal

a) Price b) pleasant c) quality d) feature

3. Which of these is not a characteristic of an advertisement?

a) Inspire a customer b) Arouse a desire c) Discourage the buyer
d) Convince the buyer

4.  When a newspaper advertisement looks like a new story, it is called _______

a) classified notice b) reading notice c) writing notice d) spoken notice

5. Which of these is not current deveploments in Advertising

a) Brand advertising b) political advertising c) Corperated advertising
d) Newspaper

6. Which of these is the best medium for advertisement?

a) Television b) Newspapers c) Magazines d) Radio
7. Which of these is a advertising objective

8. Pride appeal is which type of appeal

a) Rational b) Informative c) Emotional d) Non- informational
b) To entertain b) To create humor c) To persuade
c) d) to increase good will
9. Which of these is direct advertising media
a) Catalogues b) Magazine c) Newspaper d) Radio
10. Envelope enclosure is which type of advertising
a) Indoor media b) Direct advertising media c) Outdoor media
d) Internet

PART – B (5X5=25 Marks)

 Answer all questions, choosing either (a) or (b)
Each answer should not exceed 250 words
11. a) What is the meaning of Advertising? Explain the importance of advertising.
Or
b) Write the objectives of Advertising ?
12. a) Wite about Commercial advertising?
Or
b) Write about Emotional and national advertising?

13. a) Write the features and fundamentals of Advertiing?

Or
b) Explain the steps in Budgeting process?
14. a) Write the errors in Budgeting?
Or
b) Explian the role of media.
15. a) Write about Advertisement plan?
Or
b) Discuss about the art of copy writing.

PART B-(5x8=40 Marks)

Answer ALL question choosing either (a) or (b)
Each answer should not exceed 600 words

16. a) Explain the different functions of advertising .

Or
b) How would you measure advertising effectiveness?
17. a) What are the different types of advertising.
Or
b) Describe your advertising media choice for:
a. Toothpaste
b. Washing Machine
18. a) Explain Budgeting methods?
Or
b)Discuss briefly about Planning process?
19. a) Write the advantages and disadvantages of advertising media
Or
b) Explain the different types of media
20. a) Explain media planning and selection.
Or
b) What are different types of advertising copy?