Section - A

Short Questions

a) What are demographic factors?

b) What is rural market index?
c) What are regulated markets?
d) What are cooperative markets?
e) What do you mean by artisan products?
f) What is product planning?
g) What is a distribution channel?
h) What is grading & classifying?
i) What is packing and packaging?
j) What is a market mix?
k) Discuss the nature of rural marketing.
b) What is the role of media in rural marketing?
l) What is product planning?
m) Discuss the demerits of unregulated markets.
n) What are the objectives of regulated markets?
o)How do processing societies help in marketing of agricultural produce?
p) What are the objectives of research in marketing?
q) What are the problems in marketing of rural industry products?
r) Examine the relationship between consumer education and rural marketing.
s) What are the limitations of NGOs in promotion of rural marketing?
t) Why rural marketing is important?
u) What are rural Credit institutions?
v) What are occupational differences in rural and urban India?
w) Define Positioning.
x) Define Sales Promotion.
y) What are consumable agricultural inputs?
z) What is the significance of media?
A1) What is cooperative marketing?
A2) Why cottage industries are important?
A3) What are the communication problems in rural markets?
A 4 What are the characteristics of Rural Consumers? Discuss.
A 5 Explain the concept of promotional pricing in the context of rural markets.
Give examples.

Section B

Write Short Notes

Write short notes on the following :

1. Rural marketing research
2. Packaging decisions for rural markets
 3. Sales promotion methods used by rural markets
4. Concept of Self Help Groups (SHG) and their role in rural distribution
5. Factors influencing rural buying behaviour

Write short notes on any three of the following:

(a) Hierarchy of markets for rural consumers
(b) Role of regulated markets or Mandis in rural distribution
(c) Place of purchase decision in the rural markets
(d) Impact of IT on the rural marketing practices

Section C

Q1 Define rural market? Why is important in a country like India?

Q2 Which are the major factors which affect rural marketing? How the rural
marketing can be made more effective in India?
Q3) What is a market strategy? Which strategies are adopted for rural marketing?
Q4) What is market research? How it can be conducted in the case of seeds and
fertilizers?
Q5) What is a cottage industry? Does it need protection in the wake of multinationals
entering in every part of the market?
Q6) What is cottage awareness? How the consumer in the rural areas can be educated
to make best use of his resources?
Q7) Examine the importance of rural marketing in India.
Q8) How do socio-cultural factors affect rural marketing?
Q9) What are the channels of marketing of agricultural output?
Q10) What are the difficulties in marketing of rural industry products in India?
Q11) Discuss what measures the government has taken to promote rural marketing in
India.
Q12Define Rural Marketing. Discuss its scope.
Q13) Briefly describe various factors influencing rural marketing
Q14) What is Thompson Rural Market index? Explain its indicators.
Q15) Discuss the problems of rural marketing in India.
Q16) Suggest some product strategies for rural markets.
Q17) Explain the role of government in rural marketing in India.
Q18 ) Discuss in detail Rural Marketing environment . Also explain their implications
on Rural Marketers.
Q 19) Explain the role of rural consumer in India.
Q 20) What is segmentation? What are the approaches of rural
segmentation?
Q 21 ) Evolution of rural distribution system in India.
Q 22 ) Discuss the 4-A model of rural marketing mix.
Q 23 ) Discuss the problems associated with marketing of agri-produce.
Q 24 ) Explain the concept of Self Help Groups. How does it help in development of
agricultural finance?
Q 25 ) Discuss different socially responsible distribution strategies that a business
may capitalize to penetrate into rural market. Use relevant examples.
Q 26 ) What role do public distribution systems and co-operative societies play in
rural domains ? Discuss.
Q 27 ) Discuss brand adoption by rural retailers; also describe the relative relevance
that you believe should be given to various brand adoption variables in such markets ?
Q 28 ) Looking at the profile of the rural consumers in India today, what are the key
challenges posed for Indian marketers in the rural market segments? Discuss with
reference to an FMCG product and a consumer durable product of your choice.
Q 29 ) What are the marketing implications of the changing hierarchy of consumer
durable acquisition in the rural markets? Explain with examples.
Q 30 ) What are the important media vehicles specially suited for advertising and
promotion in the r
rural markets?