Shopper Marketing Questions

1) What is the shopper expenditure of Coke and what proportion it is having in the overall
budget?
2) What shopper marketing activities are conducted in all of the retail channels?
3) What is the shopper budget allocation in each channel?
4) What is the shopper budget for media activities and how it is distributed?
5) How is category analysis done on the basis of geography, shopper and stores?
6) How is shopper mapping done in stores?
7) What is the shopper communication plan of coke?
8) What are the current ATL, BTL & TTL activities conducted by Coke?
9) What is the merchandizing plan and what strategies are taken into consideration?
10) How do you profile your customers? what measures do you take to ensure that the
profile is done rightly?
11) Talking of mapping, is there any specific layouts/mapping strategies you implement in
different channels? Yes, How?
12) How do you see the sale promotion effects on your customers? does the promotion
assist their perceptions?
13) What’s the significance of your brands positioning to your target customers?
14) How do you segment the market in respect of shopper ?
15) What are your takeaways from 2022?
16) What are your future plans for the upcoming year? Over al and shopper both
17) What are the kpis you have for sales and shopper ?
18) What are the challenges you are facing to achieve these kpis?
19) What are the shopper marketing activities that you are doing ?
20) What is the set budget for shopper channel ?
21) What are your Moments of Truth strategy?
22) Provide a brief overview of CSD market
23) What is the size in value and volume of the CSD category
24) Who are the key players?
25) Total market share of the industry as well as the company (estimated)
26) How much growth is in the market?
27) What is the 80/20 rule and pareto principle?