Morning Fresh

Umer Imran
Morning Fresh
Business Wise Contribution:
Morning Fresh mainly operates in General Trade which accounts of 97% of trade
and as they mainly operate in this section so their role in modern trade is very low
and account of only 3% which includes some super markets like MARKET AND
SALMA SUPER MART.
Sales Process:
The process of sales is mentioned step by step
1. Taking order: Sales person of morning fresh visits daily to the shops and ask
the necessary requirements which are in demand of the specific area.
2. Recording: All the orders which are placed by shopkeepers are recorded on
the reports and software to have a record of potential orders
3. Maintaining stock reports: Those are records are then maintained in
computers by data entry department so that all records are saved and
protected and can be used any time.
4. Ordering: Distributers then place orders on by one to every shop who
placed the orders.32 delivery vehicles start their daily journey at 5 am in
the morning and covers their route till 12 noon.

Distribution Management Process:

Morning fresh believes in fresh foods and for this reason they doesn’t hold their
backed products in warehouses and as the products are made in factory are
directly loaded in the vans along with sales person or distributors and delivered to
retailers and shops.
Growth trends:
In the past three years from 2019 to 2021 Morning fresh has observed a sharp
increase in revenue and almost 30% to 35% revenue has been increased however
the demand or sales has not increased and are almost constant so the reason by
this increase in revenue is the current inflation and rise in the prices of raw
material has led the prices to increase which ultimately has pushed the revenue
to rise and grow with rapid speed