Interview Questions

1) What in marketed in MB?

2) What are the objectives that your company wishes to achieve?

3) Which marketing channels is MB using?

4) What is the value which MB is offering to its customers?

5) What needs do you think your product is fulfilling?

6) Who are the competitors of MB?

7) How does MB keep its customers engaged?

8) Which marketing concept is MB using?

9) What are the 4Ps of MB?

9) What are your core competencies?

10) How do you allocate resources to each strategic business unit or on what basis are the
resources allocated?

11) Who is your target market? Is there any specific occupational group which purchases your
products more frequently that the others?

12) Did MB conduct any marketing research? If you did how did it help in decision making?

13) Could you share some findings from the different researches you conducted?

14) What are the techniques and methods used by MB to build customer loyalty and deliver
customer value?

15) As customer perceived value is based on either total customer benefit (image, service, and
product) or total customer cost (time energy), what is MB's customer perceived value?

16) What steps are you taking to understand your consumer behaviour?

17) What are the cultural, social and personal factors do you think are affecting their purchase
behaviour?

18) Are you ensuring that your products meet your customers' expectations?
19) What influence the economic and legal conditions of Pakistan have on your business
activities?

20) What is the brand personality of your products and how is it affecting the behaviour of the
consumer towards your product? Does it affect your sales too?

21) Do you products have any subliminal messages embedded in them?

22) How do you try to create your brand distinguishable from its competitors?

23) What is the peak time of your sales? Summer, winter, time of the day etc.

24) I haven't seen MB advertise its products on television nor any sort or media. Why is that so?

25) What type of information do your customers seek regarding your products?

26) What is your competitive advantage over other companies in the same industry?

27) Is MB offering its products online? If yes then what kind of promotional strategies are you
using to make your project unique and distinctive?

28) What is the attitude of the customers towards your products?

29) What are the associated risks with the products?

30) Has there ever been any incident in which the company had to provide some information or
support to the customers to counter any propaganda?

31) What steps are taken by this company to monitor the buyer’s pattern of use and disposing off
products?

32) Would you share some of your strengths and weaknesses?

33) Have you ever received any sorts of complaints regarding your products and I'd you did how
did you satisfy those complaints?

34) At what price range are you products sold at?

35) Have you ever redesigned, repositioned or repriced any of your products for absorbing into
the current economic situation?

36) Are you taking or planning on taking any sorts of steps or strategies to communicate the
value that your product provides to the target audience? If yes then ask about what
communication mix they will focus on

37) How are you using social media to market you products?
38) Do think MB has enough brand awareness? What is MB doing regarding that?

39) What is the impression of MB in the Pakistani market?

40) Has COVID-19 affected the growth of the company?

41) Any conflicts, challenges and competitions you face outside the organisation?