Group 4 – Aquatic Resources

Background

1. What major challenges and problems do your corporation face over the years?
2. Does your corporation contribute to our economy? How?
3. Are there any aquaculture associations or support groups in our country?
4. Does your company experience a problem regarding that aquaculture corporation
damage the environment?
5. Does your corporation experience trust issues regard to the problems in our country
like red tides, shortage of fishes, etc.?

History
6. How did you come up with your Mission and Vision?
7. When does your company starts? Who are the people establish the business?
8. How many years your business has been in the industry?
9. Are you using the best technology tools for the job?
10. Are you keeping on top of tracking, measuring and reporting your impact?

Branding

11. Where does your company name come from?

12. Who are your direct and indirect competitors?
13. What does your company do?
14. How do you market your business? How do your customers first meet your company
business?
15. What is your existing tagline or slogan?

4’Ps

Product

16. Does your product safe and high quality

17. How do you maintain the good quality of your product?
18. Does your customer satisfy with the quality of your product?
19. How is your product better than the competitor?
20. What is the benefit of buying your product?

Price

21. How do you come up in pricing your product?

22. Do you give discounts to your clients or customers?
23. What is your pricing strategy?
24. How will your price compare with your competitor?
25. How do you manage the expenses in transporting your product from other places?
Does it affect the price of the product?

Place
26. Where did you get you product?
27. Do you have branches outside Metro Manila?
28. How do your customers access your product?
29. Where exactly would you sell you product? And how are you planning to put up your
space?
30. Do you have a storage or warehouse for your product?

Promotion

31. What marketing channels works best with your target customers?
32. When and where your customers most ready to buy your product/services?
33. What marketing channel do you use on a regular basis?
34. How do you find your target buyers?
35. How do you promote your business?