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  • Core Competences: Xerox: Coated Paper Copying (CPC) Technology, Plain Paper Copying (PPC) Technology

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    Canon focused on decentralized R&D with 80-90% of inventions originating internally and heavy financial investment. It launched new copiers through direct and new distribution sales channels, providing dealers with training and incentives to understand customer needs. Manufacturing emphasized stable planning, quality control, and inventory management through kanban. RBV is limited for prediction as it does not account for environmental changes.

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    Core Competences 1

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    Canon focused on decentralized R&D with 80-90% of inventions originating internally and heavy financial investment. It launched new copiers through direct and new distribution sales channels, providing dealers with training and incentives to understand customer needs. Manufacturing emphasized stable planning, quality control, and inventory management through kanban. RBV is limited for prediction as it does not account for environmental changes.

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    9 views6 pages

    Core Competences: Xerox: Coated Paper Copying (CPC) Technology, Plain Paper Copying (PPC) Technology

    Uploaded by

    jingyaolim
    Canon focused on decentralized R&D with 80-90% of inventions originating internally and heavy financial investment. It launched new copiers through direct and new distribution sales channels, providing dealers with training and incentives to understand customer needs. Manufacturing emphasized stable planning, quality control, and inventory management through kanban. RBV is limited for prediction as it does not account for environmental changes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Core competences

    Xerox: Coated Paper Copying (CPC) technology, Plain Paper Copying (PPC)
    technology

    Canon
    Technology
    Decentralization of R&D
    80-90% of the companys the
    company patentable inventions
    originate
    Financial investment in R&D
    Cross-functional programme (TS )

    Marketing
    Launching of NP copier
    - Business Machines Sales Organization (direct
    sales)
    - New distribution channel (supplement direct selling)
    Support the dealers with attractive sales incentive
    programs, management training and social outings.
    Building close relationship with its dealers to understand
    customers needs and problems
    Wholly owned sales subsidiaries in Japan, US and Europe
    to target large customers and government accounts
    Advertising in order to have a corporate brand for future
    success

    Manufacturing
    Stable production planning process,
    careful material planning, close
    supplier relationships and adherence
    to the kanban system of inventory
    movement (to tighten inventory
    management)
    Stop and fix to observe workers
    productivity and quality problem (to
    stress prevention)

    RBV is unable to use for


    prediction
    Due to static perspectives because the
    information does not take
    environmental changes into account.

    Optics
    Expertise

    Microelect
    ronics

    Copi
    er
    Calculat
    or

    Came
    ra

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