The Measurement of Customer

Satisfaction
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Introduction
The
Project
entitled
ANALYSIS
OF
MARKETING
AND
PROMOTIONAL
STRATEGIES OF MAGGI deals with the
study of the Maggi Brand that was launched
in India in the year 1983, by Nestle India
Limited, which became synonymous with
noodles.
Mainly, this project studies the Marketing
and Promotional strategies that are adopted
by Nestle India Limited for Maggi over the
years.
And also to know about the market position
of Maggi as a Brand, how they survived in
the past, what all strategies they adopted to
become a well known and well established
brand.

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INTROD UCTION TO NESTLE

Nestl S.A. is among the largest
consumer packaged goods companies in the
world, founded and headquartered in Vevey,
Switzerland.
Nestl originated in a 1905 merger of the
Anglo-Swiss

Milk

Company,

which

was

established in 1866 by brothers George

Page and Charles Page, and the Farine
Lacte Henri Nestl Company, which was
founded in 1866 by Henri Nestl, whose
name meant "Little Nest".
The company grew significantly during the
First World War and following the Second
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World

War,

eventually

expanding

its

offerings beyond its early condensed milk

and infant formula products. Today, the
company operates in 86 countries around
the world and employs nearly 283,000
people.

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HISTORY OF NESTLE
The company dates to 1867, when two
separate Swiss enterprises were founded
that would later form the core of Nestl. In
the succeeding decades the two competing
enterprises

aggressively

businesses

throughout

expanded
Europe

their

and

the

United States.
In August of 1867 Charles A. and George
Page,

two

County,

American brothers from Lee

IL, established the Anglo-Swiss

Condensed Milk Company in Cham. Their

first

British

operation

was

opened

at

Chippenham, Wiltshire in 1873.

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In September 1867, in Vevey, Henri Nestl

developed a milk-based baby food and soon
began marketing it. Henri Nestl retired in
1875,

but

the

company,

under

new

ownership, retained his name as Farine

Lacte Henri Nestl.

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Marketing Strategies Of Nestle
Maggi
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