OBJECTIVE OF VISUAL

MERCHANDISING

ALLOW OUR CUSTOMER TO READ OUR OFFER IN ONE SECOND

STYLE OF PRODUCT
SIZE OF THE OFFER BY END USE
PRICE POSITIONING

What needs to be done

SIMULATION ROOM.
PRESENTATION LAB FOR IN STORE PRESENTATION AND WINDOWS
WINDOWS INSTRUCTIONS WITH PHOTOS.
IN SHOP INSTRUCTION WITH PHOTOS.
WHERE TO PRESENT THE PRODUCT
HOW TO DISPLAY THE PRODUCT IN THE STORES
WITCH DISPLAY TO BE USE
INTERNAL COMMUNICATION
SIZE OF THE JEANS
PRODUCT DIRECTORY

PROMOTION

DESIGN THE LAY OUT OF YOUR SHOP WITH DETAIL OF ALL THE TYPE
OF DISPLAY
ONE SLIDE PER TYPE OF DISPLAY TOTAL SHOP

- HANGING BY COLOUR STORIES

- HANGING BY PRODUCT CATEGORY
- FOLDED ON TABLE
- FOLDED ON SHALF
- CASHIER
- CHANGING ROOM

DESIGN EACH WINDOWS WITH ALL DETAILS PRODUCTS

BRANDNAME LOGO IDENTITY
DESIGN YOUR SHOP FRONT WITH DETAILS OF ALL WINDOWS
- MESUREMENT
- PRESENTED MARCHANDISE END USE
- DESIGN DIFFERENT WAY TO PRESENT COLOURS STORY WALL
TABLES FREE STANDING UNIT
DURING THE SEASON COORDINATION PROPOSAL
DESIGN YOUR VISUAL MARCHANDISING INSTRUCTIONS BOOK WITH
MARCHANDISE FOR
1. COLOUR STORY PRESENTATION ON WALL
2. COLOUR STORY ON FREE STANDING UNIT
3. FOLDED MARCHANDISE
4. IDENTITY VISUAL
5. PRICE INFORMATIONS
6. INTERN STORE INFORMATIONS
7. DESIGN THE DETAIL OF THE EXPOSURE CAPACITY OF YOU STORE
8. MENTION THE NUMBER OF PIECES YOU CAN PRESENT ON EACH
DISPLAY
9. MENTION THE NUMBER OF COLOUR STORY YOU CAN PRESENT
10. DOUBLE CHECK WITH YOUR BUDGETED NUMBER OF COLOUR
STORIES
WINDOW - DETAILS
- DESIGN THE PRICING INFORMATION IN WINDOW
- DESIGN THE IDENTITY YOU WILL PRESENT IN WINDOW
- DESIGN THE BRAND NAME AND THE LOGO YOU WILL PRESENT IN
WINDOW
OR ON THE WINDOW
INSIDE THE SHOP
- DESIGN THE PRICING INFORMATION IN THE SHOP
- DESIGN THE IDENTITY YOU WILL PRESENT IN THE SHOP

- DESIGN YOU FOCUS POINTS

- DESIGN THE SERVICES INFORMATION YOU WILL OFFER TO YOUR
CUSTOMERS
- DESIGN THE BRAND NAME AND THE LOGO YOU WILL PRESENT IN
THE SHOP
BEHIND THE CASH COUNTER