Strategy

Decision

Business Model
Components

Globalization
Strategies

Value Proposition

Management
Model

Mind-Set
Organizational Structure
Centralization vs.
Decentralization

Value Chain
Infrastructure

Core Competencies
Activity Confguration
Partnership/Ecosystem

Segments/Geography
Positioning/Branding
Distribution/Services

Customer Intimacy
Product Leadership
Operational Excellence

Market
Participation

Adaptation
Aggregation
Arbitrage

GLOBAL STRATEGIC
FRAMEWORK

INTERNATIONAL
DRIVERS
Market
Drivers
Similar Customer
Needs
Global Customers
Transferable
Marketing

Government
Drivers
Trade Policies
Technical Standards
Host Government
Policies

Internatio
nal
Strategies

Competitive
Drivers
Interdependence
Between
Countries
Competitors
Global Strategies

Cost Drivers
Scale Economies
Country-Specifc
Differences
Favorable Logistics

PORTERS DIAMOND (1)

Porters Diamond explains why some locations tend to produce frms
with sustained competitive advantages in some industries more than
others.
The four drivers in Porters Diamond stem from:

local factor
conditions

local demand
conditions

local related
and
supporting
industries

local firm
strategy
structure and
rivalry

PORTERS DIAMOND (2)

Firm Strategy,
Structure and
Rivalry
Demand
Conditions

Factor
Conditions

Related and
Supporting
Industries

WHAT CUSTOMERS THINK ?

PRODUCT
DIFFERENTIATION
Higher lift
lift higher loads and user larger implements
capacity

to get work done faster.

Heavier,
which is made of rugged cast-iron not
sturdier chassis aluminium means more built in weight for
greater traction, stability, control and safety
Heavy duty
components

bigger, thicker, and stronger components

means you can work harder and get more
done.

Professional
grade
construction

Built to last try saying that about plastic or

composite materials.

PRODUCT
DIFFERENTIATION
Mahindra
From cutters, blades and box scraper to
implements

forks, spears, tillers and seedersimplements meet the demand.

International
dealer network
Competitive
financing

Offer some of the lowest financing rates.

Exceptional
parts support

Original equipments mahindra parts are

designed and tested to give reliability and
durability.

Superior
Its oil is formulated with the highest grade
protection with of raw materials and utilize a fully
our branded oils integrated and automated blending process
to meet our high standards.

USA
Mahindra USA, Inc. (MUSA)
was established in Tomball,
TX in 1994 as a wholly-owned
subsidiary of Mahindra &
Mahindra's Automotive &
Farm Sector (AFS)
Assembly plants.
Chattanooga, Tennessee.
Houston, Texas.
Red Bluff, California.
Bloomsburg, Pennsylvania.

ASIA
China

In 2004, Mahindra purchased an 80% stake

inJianglingTractors fromJiangling Motor
Company. Mahindra also has a factory in
China. Also joint venture with Yueda group
in Yancheng, China.

Srilanka

Sold and serviced through the extensive

dealer network of M/s Diesel & Motor
Engineering Plc (DIMO).

Philippine

Sold and serviced bySeacom the distributors

of Mahindra Tractors. It has a network of 300
dealers spread across the country.

Bangladesh

Sold and serviced through the extensive

dealer network of M/s Karnaphuli Ltd.

Based in
Brisbane,
Mahindra Ag
These
and Auto
tractors are
Australia is a
distributed by
subsidiary of
a nationwide
Mahindra &
network of 40
Mahindra Ltd
and entered the
dealers.
Australian
Market in 2005.

AUSTRALIA

AFRICA
Assembly Plant
Chad
Gambia
Mali
Nigeria
Ghana

SOUTH
AMERICA
Chile- Distributed by dealer

network of M/s. Gildemeister,

their Head office based in
Santiago.
Brazil- Distributed Brazil
through the dealer network of
BRAMONT MONTADORA
INDUSTRIAL E COM. DE
VEICULOS S.A. based inSao
Paulo.