Professional Documents
Culture Documents
Management: Canadian Edition
Management: Canadian Edition
to Accompany Chapter 6 of
Management
Canadian Edition
Schermerhorn Wright
Prepared by: Michael K. McCuddy
Adapted by: Lynda Anstett & Lorie Guest
Published by: John Wiley & Sons Canada, Ltd.
Management - Chapter 6
entrepreneurs:
Being motivated by a new idea.
Doing for themselves what they were already
doing for other employers.
Seeking a pathway to opportunity.
Management - Chapter 6
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Executive summary
Industry analysis
Company description
Product and services description
Market description
Marketing strategy
Operations description
Staffing description
Financial projection
Capital needs
Milestones
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Corporation
Limited liability corporation (LLC)
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enterprises
Intrapreneurship
Skunkworks
Business incubators
Small Business Development Centers
Management - Chapter 6
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