Introduction

A firm operate in a dynamic

environment
where
success and failure is
determined by how well
they match and counter
the
offerings
of
competitors.

Introduction

Getting ahead of
the competition
assures
the
survival
and
growth
of
a
business.

Introduction
Possible
ways
achieving this are:

Better performing

More economically

lower acquisition cost

higher salvage value

of

Introduction

more uses

more easily available

less susceptible to
obsolescence

Introduction
To be able to achieve any of the
above, a small business is faced
with any of two strategic problems:

1.What

products or services to offer

at the start of the business

Introduction

2.What

new
products
or
services to offer when the
business
is
already
in
operation for some time.

In
any
case,
the
entrepreneur
will
have to consider a
business idea that
can be used as an
entry
tool
or
a
competitive weapon