ADVERT ANALYSIS

By Haisna

QUESTION 1&2

1. What is the product and who are the company

selling it?

The Company selling the Product is Snickers and the Product is

a snickers chocolate bar which consists of nougat, peanuts,
and caramel with a chocolate coating.

2. What are their brand values?

The brand value of this product is that in the advert they

are implying that you are not normal when you haven't
eaten snickers this shows the audience and persuades
them to believe that you would need to buy snickers
nearly everyday. The other brand value is that they say if
your hungry you turn into a diva and thats because your
hungry so every time your hungry and a bit cranky you
would think of having a snicker because of this advert.

QUESTION 3- I)
CAMERA SHOT TYPES

In this advert there is a good example

of a shot type such as a medium shot
where the subject is shown from their
head to their waist.
This is effective because it shows the
audience a clear view of the subject
but not all because we dont need the
whole image. Showing the audience
this much of the subject helps them
understand the basics and their
surroundings.

QUESTION 3 II)
CAMERA ANGEL

The angle I have chosen from this

advert was Eye Level which is an
angle where the subject is at an
angle where a human would
normally look at.
For this advert it is effective
toward the audience because
they are trying to show us that
this is for us and that this could
happen to us because it is
completely normal and real.

QUESTION 3 III)
CAMERA MOVEMENTS

There is a very short tracking shot in

this advert and that is the only
movement. The movement is very short
because the camera only moves slightly
to let the other subject into the shot.
The advert doesnt have much
movement because it wants the
audience to focus on the advertising
than the action, because there is
hardly any, the words are important to
help the audience understand why this
chocolate bar is important.

QUESTION 3 IV)
TRANSITION/EDITS

The edits in this advert is mainly

cuts and these cuts are because
there is a conversation going on
through out nearly the whole
advert.
This is effective because it shows a
conversation up close so the
camera doesnt have to move back
to get 2 subjects in one shot and
you see the subjects from close.

QUESTION 4 DIEGETIC/NONDIEGETIC SOUND

The advert is mainly diegetic sound because

the main event in the advert is that the
subjects are having a conversation.
Having diegetic sounds for this and the
speeches haven't been edited is good because
this helps the audience understand what is
going on and the dialogue of what the people
are saying also help the audience understand
what sort of person they are.
In this case the way the woman is reacting to
things shows that she is being a diva which is
exactly what the advert is implying.

QUESTION 5 MISE-EN-SCENE

Setting- The setting of this advert is a boys

changing room. At first you would be
confused of why there is a woman in the boys
changing room and the fact that none of the
men are reacting to that is more confusing.
The setting choice is effective because it
shows that the advert was trying to show the
audience that men turn into cranky women
and it is an appropriate setting to help the
audience understand that there are only
supposed to be boys in that scene.

QUESTION 5 MISE-EN-SCENE

LightingThe lighting is accurate because

from where the light is coming the audience
would believe there is a window in the
changing room, and it shows that it is
daytime.
Costumes- The costumes are not effective
because the audience can see that they are
supposed to be playing a sport and no one is
dressed in uniform they are just dressed in
normal sports wear and the women wear
clothes that dont suit that time or place.

QUESTION 5- MISE-EN-SCENE

Acting- The acting in this advert was very

believable and clear. The actors where in
character and their acting was real enough that
you could tell what they were trying to get
through to the audience. This makes it effective
because the audience know what the advert is
trying to tell the audience so this gives it a higher
chance in selling.
Props. The props used in this advert weren't big
and didnt make a huge impact in the advert but
they matches the setting and were appropriate
enough for it. It is effective to have props to make
it seem more realistic.

QUESTION 5- MISE-EN-SCENE

Dialogue- There is a lot of dialogue in the

advert because the dialogue exposes the
meaning of the advert and shows the
audience what the advert is implying. This is
effective because the audience are linked in
with the advert because they know exactly
what's going on and who is saying what.

QUESTION 6- LOGOS AND

SCREEN GRAPHICS

Logo- The logo is shown at the end of the

advert and it is in the middle of the screen
which is effective because the audience can see
what it is and it has the name of the product
and company on it and even though it doesnt
stand out that much you could still tell it was
snickers if the logo came out without a name.
Screen Graphics- The logo has an effective font
and it is not too bold so it doesnt take away
the thought of the actual product and the
colours chosen are not really linked to the
product.