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Sales Forecast Template

Overview

You will use this template to compile monthly sales forecast for the current fiscal year. Employees will be required to enter m
prices and gross profit percentages for each product category. Please note that the other calculations will update automatica
generic product categories, It is recommended that you label each category to match your product offerings.

Instructions

Step 1: Locate similar real world companies in your industry and use their financial data to identify typical product costs. Rem
be different depending upon whether you chose to manufacture your products or whether you purchase them from a wholesale

Step 2: Place the identified costs in the table with the corresponding product line. Remember to take into account any possibl
occur as a result of seasonal demand.
Step 3: Provide price points for each product category. Remember to account for any potential price changes that may occur
if you sell beach related items your price point may be higher in the summer than in the winter as market demand changes.

Step 4: Forecast the number of units you expect to sell each month. Be as realistic as possible and remember the nature of th
these numbers. Remember, you should expect a sales spike during months in which you participate in a trade show.

Step 5: Convene a meeting of the Accounting and Finance, Sales and Marketing, Administration, and Purchasing depart
forecast and discuss any potential changes that may need to be made to increase the accuracy of your projections. Up
department will use this information to begin the creation of long range financial plans an projections.

Step 6: At the end of each month the Accounting and Finance, Sales and Marketing, Administration, and Purchasing depart
the months projections and analyze them to determine if the firm is on pace with the projected goals. If the firm is ahead of g
any necessary changes to future projections. If the firm is behind analyze potential causes and implement strategies to im
product mix.

Notes

All cells that require employee input have been highlighted with a yellow cell background. All the other cells contain formulas a
updated.

If you require additional product categories, we recommend inserting the required number of additional rows anywhere betw
categories in each section of the sales forecast and then copying the existing formulas from one of the default product ca
Additional rows should be inserted into the same position in each section of the sales forecast before copying the formulas in
are copied accurately.

Beach City Surf Shop


2013-2014 Monthly Sales Projections
Year 1 of Operations

June

July

August

September

October

November

December

January

February

March

April

May

Total

Swimsuits

20.00

20.00

20.00

20.00

20.00

20.00

20.00

20.00

20.00

Wet Suits

75.00

75.00

75.00

75.00

75.00

75.00

75.00

75.00

75.00

75.00

Surf Boards

325.00

325.00

325.00

325.00

325.00

325.00

325.00

325.00

325.00

325.00

Fishing Rods

40.00

40.00

40.00

40.00

40.00

40.00

40.00

40.00

40.00

40.00

Bait and Tackle

4.00

4.00

4.00

4.00

4.00

4.00

4.00

4.00

4.00

4.00

Swimsuits

35.00

30.00

27.50

25.00

25.00

30.00

40.00

50.00

50.00

34.72

Wet Suits

170.00

150.00

145.00

140.00

140.00

150.00

175.00

200.00

200.00

163.33

Surf Boards

425.00

400.00

425.00

450.00

400.00

425.00

450.00

500.00

500.00

441.67

Fishing Rods

65.00

65.00

70.00

75.00

65.00

65.00

70.00

80.00

80.00

70.56

Bait and Tackle

7.50

7.50

7.50

7.50

7.50

10.00

12.50

15.00

15.00

10.00

Swimsuits

75.0%

50.0%

37.5%

25.0%

25.0%

50.0%

100.0%

150.0%

150.0%

73.6%

Wet Suits

126.7%

100.0%

93.3%

86.7%

86.7%

100.0%

133.3%

166.7%

166.7%

117.8%

Surf Boards

30.8%

23.1%

30.8%

38.5%

23.1%

30.8%

38.5%

53.8%

53.8%

35.9%

Fishing Rods

62.5%

62.5%

75.0%

87.5%

62.5%

62.5%

75.0%

100.0%

100.0%

76.4%

Bait and Tackle

87.5%

87.5%

87.5%

87.5%

87.5%

150.0%

212.5%

275.0%

275.0%

150.0%

159

179

435

217

155

140

186

570

263

2,304

Swimsuits

30

35

80

40

35

35

45

150

80

530

Wet Suits

20

12

10

10

25

98

Surf Boards

35

15

15

45

30

156

Fishing Rods

40

45

100

50

35

30

40

125

50

515

Bait and Tackle

80

90

200

100

70

60

80

225

100

1,005

6,545

6,750

28,475

13,930

7,075

7,225

13,400

48,375

25,100

156,875

Swimsuits

1,050

1,050

2,200

1,000

875

1,050

1,800

7,500

4,000

20,525

Wet Suits

1,020

900

2,900

1,680

1,400

1,500

1,050

5,000

600

16,050

Surf Boards

1,275

1,200

14,875

6,750

2,000

2,125

6,750

22,500

15,000

72,475

Fishing Rods

2,600

2,925

7,000

3,750

2,275

1,950

2,800

10,000

4,000

37,300

Bait and Tackle

600

675

1,500

750

525

600

1,000

3,375

1,500

10,525

3,945

4,285

19,275

8,975

4,755

4,515

8,145

25,400

13,975

93,270

Swimsuits

600

700

1,600

800

700

700

900

3,000

1,600

10,600

Wet Suits

450

450

1,500

900

750

750

450

1,875

225

7,350

Surf Boards

975

975

11,375

4,875

1,625

1,625

4,875

14,625

9,750

50,700

Fishing Rods

1,600

1,800

4,000

2,000

1,400

1,200

1,600

5,000

2,000

20,600

Bait and Tackle

320

360

800

400

280

240

320

900

400

4,020

Average Unit Cost


20.00

Average Unit Price

Average Unit Markup

Units Sold

Gross Sales

Cost of Goods

Page 2 of 5

Beach City Surf Shop


2013-2014 Monthly Sales Projections
Year 1 of Operations

June

July

August

September
2,600

2,465

9,200

4,955

2,320

2,710

5,255

22,975

11,125

63,605

Swimsuits

450

350

600

200

175

350

900

4,500

2,400

9,925

Wet Suits

570

450

1,400

780

650

750

600

3,125

375

8,700

Surf Boards

300

225

3,500

1,875

375

500

1,875

7,875

5,250

21,775

Fishing Rods

1,000

1,125

3,000

1,750

875

750

1,200

5,000

2,000

16,700

Bait and Tackle

280

315

700

350

245

360

680

2,475

1,100

6,505

39.72%

36.52%

32.31%

35.57%

32.79%

37.51%

39.22%

47.49%

44.32%

40.55%

Swimsuits

42.86%

33.33%

27.27%

20.00%

20.00%

33.33%

50.00%

60.00%

60.00%

48.36%

Wet Suits

55.88%

50.00%

48.28%

46.43%

46.43%

50.00%

57.14%

62.50%

62.50%

54.21%

Surf Boards

23.53%

18.75%

23.53%

27.78%

18.75%

23.53%

27.78%

35.00%

35.00%

30.04%

Fishing Rods

38.46%

38.46%

42.86%

46.67%

38.46%

38.46%

42.86%

50.00%

50.00%

44.77%

Bait and Tackle

46.67%

46.67%

46.67%

46.67%

46.67%

60.00%

68.00%

73.33%

73.33%

61.81%

Gross Profit

Gross Profit Margin

October

November

December

NOTES:
1) This example is for a first year firm. Returning firms may record sales in June, July and/or August.
2) The numbers used in this example are not accurate, they are simply a representation of what a completed sales forecast may look like
3) Average unit cost and average unit price would represent the average of ALL items in a particular product line
4) Units sold may spike during months in which your firm participates in a trade show. In this example the firm participated in trade shows in November in April
5) Markup is calculated using the following formula: 100 * (sales price - cost)/cost
6) Gross sales is equal to the average unit price multiplied by the expected sales total
7) Cost of goods sold is equal to the average unit cost multiplied by the expected sales total
8) Gross profit is calculated by subtracting the cost of goods sold from gross sales
9) Gross profit margin is calculated using the following formula: (revenue - cost of goods sold) / revenue

Page 3 of 5

January

February

March

April

May

Total

Beach City Surf Shop


2013-2014 Monthly Sales Projections
Year 1 of Operations

June

July

August

September

October

November

December

January

February

March

April

May

Total

Average Unit Cost


Swimsuits

10

10

10

10

10

10

10

10

10

10

10

10

10.00

Wet Suits

10

10

10

10

10

10

10

10

10

10

10

10

10.00

Surf Boards

10

10

10

10

10

10

10

10

10

10

10

10

10.00

Fishing Rods

10

10

10

10

10

10

10

10

10

10

10

10

10.00

Bait and Tackle

10

10

10

10

10

10

10

10

10

10

10

10

10.00

Swimsuits

20

20

20

20

20

20

20

20

20

20

20

20

20.00

Wet Suits

20

20

20

20

20

20

20

20

20

20

20

20

20.00

Surf Boards

20

20

20

20

20

20

20

20

20

20

20

20

20.00

Fishing Rods

20

20

20

20

20

20

20

20

20

20

20

20

20.00

Bait and Tackle

20

20

20

20

20

20

20

20

20

20

20

20

20.00

Average Unit Price

Average Unit Markup


Swimsuits

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Wet Suits

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Surf Boards

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Fishing Rods

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Bait and Tackle

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Units Sold

25

25

25

25

25

25

25

25

25

25

25

25

300

Swimsuits

60

Wet Suits

60

Surf Boards

60

Fishing Rods

60

Bait and Tackle

60

Gross Sales

500

500

500

500

500

500

500

500

500

500

500

500

6,000

Swimsuits

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Wet Suits

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Surf Boards

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Fishing Rods

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Bait and Tackle

100

100

100

100

100

100

100

100

100

100

100

100

1,200

Cost of Goods

250

250

250

250

250

250

250

250

250

250

250

250

3,000

Swimsuits

50

50

50

50

50

50

50

50

50

50

50

50

600

Wet Suits

50

50

50

50

50

50

50

50

50

50

50

50

600

Surf Boards

50

50

50

50

50

50

50

50

50

50

50

50

600

Fishing Rods

50

50

50

50

50

50

50

50

50

50

50

50

600

Bait and Tackle

50

50

50

50

50

50

50

50

50

50

50

50

600

250

250

250

250

250

250

250

250

250

250

250

250

3,000

Gross Profit

Page 4 of 5

Beach City Surf Shop


2013-2014 Monthly Sales Projections
Year 1 of Operations

June

July

August

September

October

November

December

January

February

March

April

May

Total

Swimsuits

50

50

50

50

50

50

50

50

50

50

50

50

600

Wet Suits

50

50

50

50

50

50

50

50

50

50

50

50

600

Surf Boards

50

50

50

50

50

50

50

50

50

50

50

50

600

Fishing Rods

50

50

50

50

50

50

50

50

50

50

50

50

600

Bait and Tackle

50

50

50

50

50

50

50

50

50

50

50

50

600

Gross Profit Margin

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Swimsuits

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Wet Suits

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Surf Boards

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Fishing Rods

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Bait and Tackle

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

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