SALES DATA ANALYSIS

USECASE: WE HAVE A DATASET OF A PRODUCTION COMPANY CONTAINING THE RECORDS OF

DIFFERENT ITEMS SOLD IN VARIOUS COUNTRIES AROUND THE GLOBE.
THE AIM IS TO ANALYSE THE CASH-FLOW,PROFITS,REVENUES AND COME UP WITH A SOLUTION OR A
HYPOTHESIS THAT MAY HELP THE COMPANY TO TRY TO INCREASE THEIR PROFITS IN THE MARKET.
THE FOLLOWING SLIDES WILL TAKE US THROUGH THE CURRENT SCENARIO AND ITS STATISTICS IN
DIFFERENT DOMAINS.
The following chart shows us the amount of units sold for each item in different areas around the globe in the
specific time

As we can see, the company has most number of customers in Europe,Africa and Middle-East and least number
of customers in North America ,Australia and Oceania.
This chart compares the cost incurred by the company to sell the item type in different areas

The costs spike up in Sub-Sahara Africa and European region. The costs incurred are consistently less in the
regions of North America and Australia
The following chart shows us the total revenue generated for each item in different regions around the world

The company’s sales have been consistently down when it comes to beverages, cereal ,clothes, fruits and
Personal care items. This puts them in a geopardy that whether to continue the production of those goods
The company operates through two sales channels. The following chart helps us determine the channel mostly
used for the sale of different items produced in the company.

Only vegetables have a drastic difference but otherwise most of them are the more or less equal in terms of
channel
This chart compares the total profit earned through a specific product in different parts of the world.

As we can see, Europe and Africa are the most profitable regions for this company and North America is the
least profitable region to do business.
 INSIGHTS
The Company has sold a lot of products in Europa and Africa, and satisfactory amount of products around
Asian countries. However, the gap between these regions and the regions of North America and Austraila and
Oceania is drastic. There is a need of survey in these regions regarding the tendency of people, the climatic,
regional and financial conditions in those areas. That will help us to get some raw data about the trends and
norms of those regions. These chunks of information should eventually put to use in a mode and predict what
items would be sold more in those areas.

The number of items sold for each sales channel is drastically different for vegetables. Hence it would be
advisable for the company to stop working on vegetables through the offline channel .Rest of the commodities
have almost equivalent number of goods sold through each channel so that is not needed to be altered.

The revenues for Beverages, Fruits, and Personal Care items are consistently poor in all the regions around
the globe. So the company may choose to stop the production of those items as they don’t seem to fit in the
current market.

Created by : Mangireesh Potnis

Sandesh More