Sample Travel Site Dashboard

Choose Month

KPI

Room Night

GOR

A&P Spent

A&P %

86

$22,360

$5,000

22%

Performance
RN
Sales Trend

ABP

LY

YTD

VAR

86

194

308

-56%

Sales 43% Up from previous month

Bad

Good

Room Nights VS A&P% of GOR

Perfect

Google
1,000

Yahoo

2700

5.7

Jun-10

Aug-10

Aug-10 Sep-10

1.1

2.0

Dec-10

Feb-11

Momentum for Past 3 Months

Room Nights Per Day

Jul-10

Oct-10

1500

News paper

700

50%

600

40%

400

30%

300

20%

A&P Cost

RN

Cost/R

Jul-10

0%

SINGAPORE_FB

0%

AUSTRALIA

30

0.516

58

22%

CHINA

30

0.516

58

22%

600

10.32

58

22%

1500

26

58

22%

JAPAN

30

58

22%

100.00

MACAU

517

58

22%

80.00

MALAYSIA

600

10

58

22%

60.00

PHILLIPINES

30

58

22%

SINGAPORE

1000

17

58

22%

30

58

22%

THAILAND

750

12.9

58

22%

VIETNAM

30

0.516

58

22%

Aug-10

Select :

Aug-10

Oct-10

RN

S ep-10

Cost / RN Trend

TAIWAN

Jun-10

INDONESIA

0%
Apr-10

MALAYSIA_FB

HONG KONG

10%

100

Destination Effectiveness
Sort By
Sort Order

60%

200

Offline Oths

2.0

70%

900

500

300

Fair

4.0

2.9

Online Oths

1,000
800

500

FB
Apr-10

Let's Celebrate !!!

500

Momentum

We need 7 RN per day to hit Target

A&P Analysis
ACT

Sep-10

Dec-10

Feb-11

A& P%

Cost Per Room Night Trend

Total A&P Spending By Media

MACAU

180.00

Google

39434

160.00
140.00

Yahoo

120.00

FB

4800

180
160
140

13806

120
100

Online Oths
News paper

40.00

Fair

20.00

3240

80
60

5000
15000

Offline Oths

Apr-10

Jul-10

Oct-10

40
20
0
Apr-10

Jan-11

Jun-10

Aug-10

Oct-10

Dec-10

Feb-11

Note:
The Cost/RN benchmark is 10

Educated & Inspired by http://chandoo.org

Last Updated as of :

15/1/2016 16:52

Site :
Month :
Avg Rate
Bad
Ok
Cost/RN Benchmark
AUSTRALIA
CHINA
HONG KONG
INDONESIA
JAPAN
MACAU
MALAYSIA
PHILLIPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM

Sample Travel Site

260
50%
80%

Data Table
1. Daily A&P spend table including Google, Y
2. Daily RN by Destination
3. Daily Traffics

10 If the Cost per room night is higher this number, the city is highlighted

&P spend table including Google, Yahoo, FB, Ads, others BY Destination
RN by Destination

mber, the city is highlighted