Radio Trails Analysis

Trail for
(station/channel)

Target audience

Tone of voice?

Doctor Who Death in Heaven - BBC Radio

Trailer (2014)
The target audience of this radio advert would widely, be families. Families
are a main audience who watch Dr Who due to its scheduling on TV.
However, the radio advert would be targeted towards 15 -25 year olds as that
is the average age of the radios listeners. This coincides with the TV
Programmes target audience.
The tone of voice in this clip changes. This is because there is minimal sound
of a presenter; the majority of the advert is clips from the TV episode. The
tone for the voice to promote the channel and timings is a firm, informative
voice it is not over powering,

Sound effects?
(SFX)

There are sound effects present in this radio advert clip. Knowing this, it is
evident that the sound effects used are ones from the TV Show the
programme uses sound effects often for special effects and makes the advert
more engaging to those who watch the show originally.

Wildtrack/ambient
sound?

There is no ambient sound present in this clip.

Use of music?

There is no music present in this clip.

How many tracks?

None.

Sound levels?

The sound levels are quite even throughout. The voice over of the presenter
saying when the programme is aired is louder than the rest of the clip.
However, the speech in the rest of the clip is at the same sound level. It is
louder than the sound effects.

Length?
This radio broadcast is 39 seconds long.

Other notes/common
elements/conventions

This radio advert is different to what our advert is going to be like. This is
because 95% of the advert is clips from the programme, whereas our advert
is going to have more speech from the presenter and will include items such
as soundbites.