Chapters for readings

1. Chapter 1 Customer benefit package, primary or core, peripheral, and

variant
2. Chapter 2- value chain, supply chain, value chain design and
management, outsourcing and vertical integration, value and supply
chain integration
3. Chapter 3 models of organizational performance
4. Chapter 4 competitive priorities, operations strategy, strategic
planning, strategic planning process
5. Chapter 5 service technology and business intelligence