Sports Store in Welland?

Chapter 9- Market Research

This graph shows 65% of

people are interested in
sports, 25% are kind of
interested and 10% are
not interested.

The top 3 sports people are

interested in are Soccer with 44%,
and then a 3 way tie with Hockey,
Badminton, and other Sports.

Most of the teenagers I surveyed

had an income of 1000-5000
dollars ( 31% ), then 10,00030,000 ( 22% ) and finally 100500 and 5000-10,000( 17% )

A large majority of people are

interested in Nike ( 91% ),
Adidas ( 65%), and Reebok
(48% ). The least liked brands
are CCM, Umbro, and Jordan
( 26% ).

A lot of people were

interested in hockey teams
and soccer teams so jerseys
and other things related to
these teams would be
priority to stock.

In the past 6 months 40% of people

were watching soccer, 30% were
watching hockey, and baseball 26%
of people are watching.
Soccer and Hockey seem to be the
most popular sports and would be
most important to stock up on.

All four of these services seem

to be demanded by customers
and are all fairly popular.

A lot of people tend to buy

Gatorade products, Hockey
and Soccer tape, laces, and
balls for baseball, tennis, and
ping pong.

After my survey was

concluded 83% of people
would like to have a Sports
equipment store in Welland. I
believe that this would be a
valid business plan because of
the majority of people who
want this store and are
interested in sports. I wouldnt
change the store to a specific
sport but I would stock certain
sports like Soccer and Hockey
equipment since theyre the
most popular sports. I would
also stock more Adidas and
Nike products before others
because they were more
popular and would sell faster.