Your current network:

Mobilink

Telenor

Ufone

Zong

Warid

Questionnaire survey 2016

Customer attitude to SMS marketing
Name :
Age:

20-25

Occupation :

26 - 30

3140

41-49
50+

1.

Mobile SMS advertisement is effective medium:

2.

You are happy receiving advertisement on your

mobile phone :

9.

When you give your mobile number to any company

then you are expecting you will receive
advertisement by SMS :

strongly
disagree

disagree

neutral

agree

agreestrongly

Please complete the following by placing a cross (x) in the appropriate box:

10.

Any time you send any SMS in response of

marketing campaign :

13

Uninvited SMS advertisement decrease your chance

for being a customer of that brand :

disagree

strongly
disagree

disagree

strongly
disagree

agree

neutral

It is unacceptable for companies to SMS me

without my permission :

neutral

a)

agreestrongly

15) Please select one option for each of following statements:

b)

It is acceptable to send me SMS for those companies who I have never shopped:

a)

Forward SMS

b)

Discuss with others

agree

After receiving the SMS from marketer what is your reaction :

strongly agree

16)

i)

Delete the SMS

J)

Text the product / service