APPLE

BRAND STRATEGIES.
Resonance model
 Brand development stages.
SALIENCE
IDENTITY= who are you?
APPLE (BRAND LEADER IN TECHNOLOGY)

MEANING = what are you?

It’s a symbol of
lifestyle,regained,imagination,liberty,passion,
dreams, hopes, aspirations.
 Brand development stages
SALIENCE
Deep, broad brand awareness.
build a very influential impact on consumers
mind regarding its products such as iPod,
apple iphone,macintosh.
BRAND DEVELOPMENT STRATEGY

Resonance
RELATIONSHIPS= What about you and me?
building a strong relationship with customers,
it's loved, and there is a real sense of
community among users of its main product
lines.
 RESONANCE
• INTENSE, ACTIVE, LOYALTY:
• Apple has a large group of customers that are too dedicated
and passionate about their products, or the company as a
whole.
• The reality is far more simple and obvious: Apple simply has a
large group of very satisfied customers — and that's the
secret ingredient left out of nearly every analysis or op-ed
piece that mentions these "zealots."
 Branding objectives :
Performance and Imagery.
MEANING = what are you?
It’s a symbol of
lifestyle,regained,imagination,liberty,passion,
dreams, hopes, aspirations
 Branding objectives :
Performance and Imagery.
POP( POINT OF PARITY)

Softwares,hardware,electronics.

POD(POINT OF DIFFERENCES)

• customer driven strategy

• Innovation
• Service
• Brand persona
 JUDGEMENT AND FEELINGS
RESPONSE = what about you?
simplicity and the removal of complexity from
people's lives.
 JUDGEMENT AND FEELING
• Positive reaction:
• The overall feeling is one of inclusiveness by a
community that really understands what good
technology should look and feel like - and how it
should fit into people's lives.