MAGBANUA, GEMMA ROSE T.

BSBA III – B
APPLE BRAND CASE STUDY

The video clip being presented was focused on the idea of having the best brand strategy that will
get market’s attention and consumer’s satisfaction in order to have a position in the market. The video have
shown different part on how Apple come up with its brand as what it is today. It discussed about Apple’s
purpose, vision, mission, and how it’s brand position in the market. Apple’s co-founder, chairman, and
CEO, Steve Jobs decided to simplify the brand and focus on one core purpose and that was for Apple makes
technology simple for everyone to be part of its future. This simple idea has begun the process of positioning
Apple outside of the existing tech industry different from others.
The Apple’s vision was to make the best product they could give and endorse to the world. This
vision is keeping with a simple idea along with its brand purpose of bringing technology to the masses in a
simple way. The Apple wants to bring the best customer experience to its audience. For this reason, they
are focusing on the customers throughout the whole process. Whereas, their mission is to bring the best
user experience to its customers through innovative hardware, software and services. The mission are more
likely answers how it is going to achieve the vision of the brand. In this case, Apple’s vision is to make the
best product they could offer and leave Earth better than they found it. In order for this to be possible is to
bring it to customers through innovative hardware and software programs along with its services which will
place the customers as the main or the primary focus of their brand. They do not focus on profits but rather
leaving their customers satisfied.
The Apple’s brand values was to continue the theme of simplicity along with delivering excellence
and removing jargon from any communications. This is to deliver the process on the purpose that the
company set out to achieve the vision that they are trying to reach. The brand positioning of Apple as they
are focusing of simplicity, Apple positions itself in the market as a premium brand sought by everyone.
Apple positioning its brand to create an emotional connection with its customers through exceptional
experiences is an excellent approach, especially in this competitive industry. The technology industry is
rapidly growing and constantly evolving, hence the continuous introduction of new products with technical
resolutions and innovative features. Apple is one of the top firms in this sphere, and most of the players in
the Industry often look up to Apple, its new technologies and products. Apple is positioned as being
extremely helpful to people as they strive to achieve their goals.
Apple has a branding strategy that focuses on emotions. The Apple brand personality emphasizes
on making people’s lives easier and it is a company with a genuine connection with its customers. Apple’s
personality as thinking different from others makes them literally called out as the dreamers, the thinkers,
the rebel from the audience and that is completely the outflow type of work. Apple’s culture of innovation
is evident throughout the company. From the products to the people who work there, Apple employees are
encouraged to think outside the box and develop new ideas. This helps Apple stay at the forefront of
technology and keep customers returning for more. The Apple brand is not just intimate with its customers,
it’s loved, and there is a real sense of community among users of its main product lines. That personality
build that rebellious spirit and people getting them to think differently from others. They want to challenge
the industry as it is and rally against it. With this, this Apple build not only a brand around that but a
community of like minded individuals that are looking to get free of the tech industry in the way that it
imprisoned them in frustration and break free into the world of creativity.