“ASSIGNMENT”

NAME: M.Uzair khan

PROGRAM: BBA
SEC: “A”
SUB: POM
ID: 2082-2019
THE FIVE BRANDS
LOGO HISTORY ARE:

1. APPLE
2. Hp
3. LENOVO
4. samsung
5. ACER
APPLE
APPLE VISION
Apple vision statement is “We believe that we are on the face of the earth
to make great products and that’s not changing. “Through this statement,
the company highlights that they are always determined to deliver quality
products for its clients. The statement also points out that they intend to do
so for quite some time. It gives a detailed account of how the company
approaches its operations to position itself as the dominant player in the
sector it operates in. Some of the components associated with this
statement include:

1. Innovations
2. Integration of partners and excellence
3. Market specialization

Apple has not limited itself to a specific geographical location. Instead, the
company wishes to come up with products that will be used all over the
world. In this element, Apple had opened 506 stores in 25 countries as of
February 2019. From their vision, it is clear that the company intends to cut
across all continents and achieve a global presence.

The first component shows that Apple is all about technological

innovations. The second component shows that Apple intends to keep
coming up with great products for quite some time. The company has
always been at the forefront of innovative technological solutions and plans
to remain ahead of the game.

It does this by stimulating its employees with the best innovative resources
that are also client-focused. To achieve this, Apple believes in the power of
collaboration in such a competitive era to stay ahead of the rest. It also
promotes this by specially targeting its resources in areas where it can
have maximum quality impacts.

Apple Mission statement:

Apple mission statement is “to bringing the best user experience to its customers
through its innovative hardware, software, and services.” Tim Cook, Apple’s
current CEO, stated this as the company’s mission statement and included it in
the 2018 annual report. Through their mission statement, Apple highlights that it
exists to offer its clients the best service that it can. The statement also describes
how the company intends to achieve this.

In this current mission statement, the company highlights the scope of its
operations and how it exploits these to satisfy the needs of its client base. While
focusing on the dynamic technological changes over time, Apple stays clear that
impacting positive change through innovation is its central objective. The
following components arise from this mission statement.

 Best user experience. The component of ‘best user experience’ shows

that Apple’s priority is ensuring its client base has an easy time while using
their products. Rather than be a source of entertainment, Apple designs its
products to be user-friendly. The security features added to each product
also help to enhance user experience. It is no surprise, therefore, that
Apple products are well-crafted and masterfully designed to the last detail.
 Improving the lives of people. In the first component of its mission
statement, Apple reiterates the duty of the company to stimulate ease in
the lives of its users through simplified and user-friendly technology. The
recognition of the vulnerabilities in the online space has particularly pushed
the company to link this component with the demand for security features
that improve the user’s experience. While doing so, the company has
broadened the services its customers can enjoy as shown in its education,
business and healthcare reach.
 Empowerment of the public. Innovation is another crucial component for
the company. Apple is dedicated to helping close any gaps when it comes
to the technology space. Given that technology is ever-evolving, Apple is
continually coming up with new designs that meet its clients’ evolving
needs as well. The approach adopted by Apple in meeting this element of
its mission statement shows that the company considers its products to be
more than mere tools of entertainment. They are instead a source of
empowerment, and this explains the extensive presence of apple at work.
In fact, this emerges as a major source of innovation motivation for the
company.
  Top-quality products. The popularity associated with Apple products is
evidence of how far the company goes to fulfill the third component of its
mission statement. Most importantly, one rule remains unbent in this
company, and that is providing the customers with the best quality
products. The company aims to deliver high-quality on all aspects of its
products. The integration of quality hardware, software, and services gives
the company leverage over its competitors in the market.

FIVE BRANDS MEANING ARE:

 1. APPLE

INSPIRED BY AN APPLE ORCHARD AND

BEFORE ATARI IN DIRECTORIES.

2:HP
Hewlett Packard Co. was founded back in 1939 by Bill Hewlett
and Dave Packard. They began their company in a small
garage and chose the order of the names based on a coin
toss. Packard-Hewlett would have been a little weird, so
thankfully it was the other way around. From the beginning the
company had already adopted “hp” as a part of their brand
image and logo which was extremely simple, only containing
their brand name “Hewlett-Packard” with “hp” above or in the
middle. It wasn’t until 1967 that they decided to reimage their
logo to be a little more contemporary. It was simplified to a
rectangle with “hp” in the center. Sadly, this design did not fit
most of their products and they had to redesign once again.
The updated design kept a smaller version of the “hp”
rectangle, but they incorporated Hewlett Packward (stacked)
on the side. This design worked really well, but in 1999 the
company split into two companies. From then on they dropped
“Hewlett Packard” and just kept “hp.” For a little while they
incorporated “invent” into the logo since they were innovating
technology, but in 2008 they dropped that as well. The latest
design pulls inspiration from their original design which had
“hp” in a circle, and is the design we know today
3.LENOVO

 "Lenovo" is a portmanteau of "Le-" (from Legend)

and "novo", Latin ablative for "new". The Chinese
name (simplified Chinese: 联想; traditional Chinese:
聯想; pinyin: Xinxiang) means "association" (as in
"word association") or "connected thinking".
4. samsung
.

MEANING OF THE SAMSUNG LOGO: In Korean, the word Samsung means

“three stars.” The name was chosen by Samsung founder Lee Byung-chull
whose vision was for his company to become powerful and everlasting like stars
in the sky
5. ACER
Hongqi Corporation Ltd.; commonly known as Acer and stylized as Acer)
is a Taiwanese multinational hardware and electronics corporation,
specializing in advanced electronics technology, headquartered in Xizhi,
New Taipei City, Taiwan. ... Acer also sells gaming PCs and accessories
under its Predator brand.