Implementation process of Apple Inc

Charles W. Lamb 2011, “implementation is the process that turns a marketing plan into

action assignments and ensures that these assignments are executed in a way that

accomplishes the plans objectives”

According to Charles W. Lamb 2011, "the execution is a mechanism which transforms a

marketing strategy into action commitments and ensures that certain tasks are carried out in a

way that achieves the goals of the plans."

Many people believe that consumers can purchase their goods for a far higher price than

rivals. Is this declaration true? Do Apple Inc. follow such a strategy? Not at all. Not at all.

Apple Inc trusts in various tactics. Cheap may also describe a commodity of lower quality.

Most Apple Inc goods were usually valued twice as much as the price of the competitor's

items. What are more costly Apple Inc items will draw buyers to purchase them. The solution

to this query is that Apple Inc. has not only invented the commodity, and consumers enjoy it

but still feel awful because it is.

Brand loyalty is difficult to come, and consumers are still going to buy the next product. In

this paper, Apple has sustained high sales and uses a business model of distinction in the

production of its goods. While Apple still has a challenge. In this competition market,

technology is a very competitive tool. Apple would also do more R&D than other

competitors, such as Samsung, acer, Sony and HTC.Apple Inc. is a market-leading company

and one of the leading brands in the world. Its latest product is normally unveiled with strong

customer demands around the globe, and its financial success is excellent. The company's

growth can be credited to two main factors: innovative leadership provided by its previous

CEO, Steve Jobs, and a corporate goal of stressing willingness and design to produce

revolutionary goods while taking risks in the industry.

Since it has utilized the components of the strategic phase, the organization has been active in

achieving its strategic objective of introducing innovative technologies by stressing

architecture. The corporation has invested a significant amount of money in the development

of innovative goods, mostly in the thinking and preparation phase.

Objectives

Apple objective of Marketing

 “Apple's role as a luxury brand

 Market share and brand image improvement
 Production and direct sale of goods
 Investment in emerging materials and innovations in research and production
Financial objective of Apple
Bradshaw (2017), state that“Apple plans to double the size of its services business within the

next four years, turning revenues from the App Store, iCloud and its Music and video

services into a nearly $50bn-a-year business by 2021. Profits from Apple services

demonstrate a rather optimistic pattern, allowing us able to invest in innovative goods and

technology financially healthier" (Bradshaw, 2017).

Task setting

Apple is one of today's most popular and profitable firms. Many claim that the purpose of

Apple is to raise profits, but their true objective is to "enjoy the customers." Apple aims to

accomplish the objective by delighting its clients, and if this is accomplished, the money can

be generated.

Resource Allocation

In an organization, the services that are handled include human expertise, financial resources,

IT, inventory and manufacturing resources. Apple inc. is able to make good use of its capital

to reduce waste by resource optimization to gain improved product production and eventually
can market share. Apple Inc. management maintains that its personnel are well supervised

and empowered to make their processes more efficient and efficient to improve service

performance in an enterprise.

Organizational Structure

Appendix 1: Organizational Structure

Source: Research-Methodology (2021). 

The company framework of Apple generally includes the following features:

Hierarchical Culture: “While Tim Cook made substantial improvements in Apple's

organizational structure after it took over the lead in 2011, with several levels of
management, the structure remains highly hierarchical. Globally, the company's massive
presence of 132.000 full-time” workers needs compliance with the hierarchical organizational
framework.

Product-based grouping: Apple organizational framework is characterized by product-

based grouping. The international corporation for technology splits its activities into the
following commodity groups:

1. “Services. This group includes App Store, ApplePay, iCloud, and Apple Music”

2. “Mac”

3. “iPhone”

4. “iPad”

5. “Other products. These include Apple TV, iWatch, headphones, cases, displays, storage
devices and various other connectivity and computing products and supplies”

Working together amongst different units and groups: “Apple Inc. maintains an intensive
and productive relationship between the various industry organizations” and sectors. Any
device in the Apple line, for example “iPad, iPhone, iPhone, Apple TV and iWatch” is
collaborated by products-based groups.

Functionality: Another essential feature of the structure of Apple is functionality. While

product-based grouping is an integral part of the corporate framework, the senior vice
presidents reporting to the CEO may not have the responsibility for the goods but for
functions. For behemoths like Apple, though, the functional framework of the enterprise isn't
normal, however the software gigantic profits from existing business trends. In particular,
Apple's heads of product groups do not compete over money as many other big corporations.

Furthermore, the functional corporate framework enables the technological giant in creating
novel technologies that demand significant effort, to ignore short-term financial goals.
Importantly, the incentive for senior R&D managers depends not on income, but on the
financial success of the entire business (Podolny & Hansen 2020). Managers at Apple then
adopt a strategic approach to the business, analogous to small companies.

Culture of Organization

The creative community of Apple Inc. is revolutionary. The cultural facets of this
organisation, including creativity and an approach that challenges conventions and standards,
are intended to maintain a high standard of innovation in particular in dealing with the rapid
technological advancement and product increase (Barney, 1986).

Top-notch Excellence: Under Tim Cook, this practice persists. O'Reilly Chatman, J. &
Caldwell 1991 (1981) stresses excellence as a key factor for business performance.

“Creativity: This cultural characteristic applies to innovative innovations that will enhance
the enterprise and its goods. Apple's management encourages excellence in workforce
intelligence, skills and skills" (Iglesias & Saleem 2015). Corporate culture aims, however, to
protect the company's willingness to satisfy the demands and wishes of consumers.

Innovation: Innovation is promoted through Apple's corporate community. It is also one of

the country's most creative enterprises. The company prepares and encourages workers to
learn on the basis of their cultural characteristics in terms of success and commitments in
product production processes. Corporate culture allows for accelerated innovation at the heart
of Apple's business. The company is able to offer lucrative and consumer oriented innovative
products quick innovation.

Secrecy: Steve Jobs has created a secrecy culture in Apple. The production of human
resources tends to be defined by this cultural trait. Secrecy is part of the company's technique
of minimizing infringement of intellectual property or confidential knowledge. The strategy
also allows Apple inc. to increase their lead over rivals. It's a proactive management
technique. In this regard, the organic community of Apple tends to prevent corporate spy and
the adverse effects of wildlife (Schein, 2010).

Strategic Control

Apple is involved in the design, development and distribution of PC's, servers, networking
systems, network solutions, mobile digital music players and associated accessories and
services as well as apps. There are also a range of applications, utilities, peripherals and
networking technologies offered. The firm offers songs, audio books, music videos, films and
TV shows from outside parties. The corporation worldwide offers its goods through internet
shops, grocery outlets, direct distribution and third-party wholesalers and retailers.

Strategic Planning

Apple and several other businesses devote more time and money on strategy plans with
increasing competition. Pride & Ferrell (2012) said strategic preparation will decide how
capital and capacity should be used to meet their goals and consumer satisfaction. Apple Inc.
will develop an operational agenda and articulate objectives and a business strategy by
strategic preparation. Pride & Ferrell (2012) observed that the organization should create
corporate plans for achieving these objectives based on this study.

Benefits of Strategic Planning

Apple Inc. will provide five major benefits through a strategic strategy. It promotes critical
thought, action and understanding. It would be a central role in normal negotiations to
promote the enterprise and to enhance its performance and creativity (Bryson, 2004). Apple
Inc would be able to systematize and execute efficient business change activities in this
sense. Apple Inc. would promote better decision-making through strategic preparation.
Bryson (2004) states that, in its Strategic Strategy, the Senior Management of Apple Inc
would create a solid and justifiable decision-making framework and then harmonize the
ensuing resolution within Apple Inc.

Mistakes of Strategic Planning and How to Avoid Them

Strategic planners may mistake for Apple Inc as a whole organisation, to carry out a generic
SWOT review (Ferrell & Hartline, 2010). Such a strategy leads to empty, outdated
generalizations from the heads of managers or from media communications. The desired
vision for the future at the outset is another typical error. To prevent this failure, Apple Inc.'s
personality, principles and reactions needed by its stakeholders should be taken into account
for the implementation of a new vision and ethic.

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Annual Report (2020) Apple Inc.

Podolny J.M. & Hansen, M.T. (2020) “How Apple Is Organized for Innovation” Harvard
Business Review, Available at: https://hbr.org/2020/11/how-apple-is-organized-for-
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