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Strategic
Management
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Personal Information
Prepare by - Dhyey Sakariya (19fombh11034)
Smit Rupareliya ( 19fombh11033)

Class - BBA(hons.)

Prepared for - Strategics Management

Topic - Apple Inc.

Guided by- prof. Dhara Bhalodia

 Introduction

01 | Consumer electronics (CE) forms a

multibillion-dollar industry, steadily progressing
and developing with technology, and adding new
product lines towards changing lifestyles. As an
extremely competitive market, there are always
new players entering the market, particularly from
China, a global hub for manufacturing products.
 About APPLE INC.
Apple is seen to be an American multinational technology enterprise that is headquartered within Cupertino, California. Business
is effective in undertaking designing, developing and selling of consumer electronics, software of computer and online services.
There are different hardware products that are being offered by organization and it includes iPhone Smartphone, IPad tablet
computer, Mac personal computer etc.

Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then $2 trillion in August
2020, and most recently $3 trillion in January 2022.

Apple Inc’s market cap is bigger than the GDP of 25 countries in the world.
VISION OF APPLE

“To make the best products on earth and to leave the world better than we found it.
“

Mission OF APPLE

“to bring the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.”
Core Values
1 One person, one computer 3 We are going for it and we will
set aggressive goals.

2 We are here to make a positive 4 We are all in it together, win or

difference in society, as well as lose.
make a profit.
About product or services
competitors
Strategic Analysis
01 Differentiation strategy
Apple has successfully used the product differentiation
strategy to separate their product in market from other
competitors. Product starting with their iphones, ipad, all in
one monitors etc. i.e innovation, superior quality, premium
price.

02 Integration strategy
Apple is vertically integrated, it controls all the major critical
parts of the chain used to make and sell products. Apple builds
great hardware, owns the core software experience, optimizes
its software for that hardware, equips it with web service
(itunes and icloud), and finally control the selling experience
through its own retail stores.
03 Branding strategy
Apple inc. use the branding strategy in order to compete
across several high competitive markets. They depend on
the loyalty of their customers, good reputation, and on the
luxurious of their products to attract other customers. Attain
high sales and high sales and high market share. The
customer are willing to pay premium price to buy apple
products.

04 Strategic outsourcing
Apple identify its core competency and was quick to
outsource the production to the cheaper and more efficient
Asia-pacific market. Apple is not a self-produce company,
their production is basically outsourcing. So they can focus on
R&D and innovation. E.g. world’s largest electronic contract
manufacturer foxconn in china assembles 85% of Apple’s
products.
05 Pricing strategy
Apple uses a premium pricing strategy. In this component of
the marketing mix, emphasis is on how prices represent the
company and its products, while meeting customers
expectations. In Apple’s case, the premium pricing strategy
involves relatively high prices. This pricing strategy helps
maintain high-end image of the company and its products.

06 Retailing strategy
Apple does not just sell products in its stores, rather it
provides a first class retail experience that delights shoppers
and visitors alike.
Apple empowers its store’s visitors by letting them touch
everything, try anything, and stay as long as they like.
Core strategic goals
● Focus on product design and
functionality
● Strengthening Apple’s ecosystem
● Improving consumer service
experience
● Reducing the business’s reliance on
iPhone sales
Apple Inc’s Organizational Culture
Apple Inc. has an organizational culture for
creative innovation. The company’s cultural
features focus on maintaining a high level of
innovation that involves creativity and a
mindset that challenges conventions and
standards. The following are the main
characteristics of Apple’s corporate culture:

01 | Top-notch excellence
02 | Creativity
03 | Innovation
04 | Secrecy
05 | Moderate combativeness
01 Top-notch excellence
policy of hiring only the best of the best in the labor market.This tradition continues under Tim
Cook.Such a tradition maintains and reinforces a corporate culture that promotes, appreciates, and
expects top-notch excellence among employees.

02 creativity
This cultural characteristic pertains to new ideas that help improve the business and its products.
Apple’s management favors creativity among employees’ knowledge, skills, and abilities. This
characteristic of the corporate culture enables the company to ensure sufficient creativity, especially
among employees involved in product design and development processes.
03 Innovation
Apple’s organizational culture supports rapid innovation. The company is frequently appraised as one of
the most innovative companies in the world. Based on this cultural trait, the firm trains and motivates it
employees to innovate in terms of individual work performance and contributions to product
development processes. The corporate culture facilitates rapid innovation, which is at the heart of Apple
Inc.’s business. Rapid innovation ensures that the company continues to introduce new products that are
profitable and attractive to target customers.

04 secrecy
This cultural characteristic continues to define the company’s human resource development and to
minimize theft of proprietary information or intellectual property. It is also a strategic management
approach that enables Apple Inc. to maximize its leading edge against competitors. Through the
corporate culture, employees are encouraged and expected to keep business information within the
company.
 05 Moderate combativeness

This feature is linked to Steve Jobs and his combative approach to leadership.He was known to randomly
challenge employees to ensure that they have what it takes to work at Apple. Apple’s corporate culture
exhibits a moderate degree of combativeness that presents challenges that aim to enhance employees’
output.

Advantages & benefits

The combination of top-notch excellence, creativity and innovation in Apple’s organizational culture supports the
company’s industry leadership.

These cultural characteristics empower Apple and its human resources to stand out and stay ahead of competitors.

Creativity and excellence are especially important in the company’s rapid innovation processes for continuous
competitiveness and business development.
conclusion
In conclusion, Apple Inc. has a long development history. And with
the long-term growth, it has achieved a certain successful
development. The various strategies have contributed much to the
rapid and successful development.. This will enable it to develop and
implement the best information technology strategic plan in the
organization and thus trigger the creation ofinnovative and quality
products that will create customer loyalty
Thank you