ACTIVITY No.

5
ACTION PLAN TO PROVIDE FINANCIAL STABILITY

Dora Isabel Arenas Meneses

ID. 764332
Kelly Johanna Gonzalez Blanco
ID: 766119
María Del Carmen Liévano
ID. 726193

Teacher
Blanca Eugenia Tarazona

University Corporation God's Minute

Faculty of Business
Public accounting
Bucaramanga
2022
 What is apple?

Apple, Inc. is one of the most successful companies in the world. The company has been
providing robust technology products and outstanding software services. Apple is based in
Cupertino, California and was founded by Steve Jobs.

Apple released its first product, the "Apple 1 computer," in 1976. Since then, Apple has
grown exponentially in terms of products and services.

Today, one of Apple's most successful products is the "iPhone". In fiscal year 2020,
iPhone sales of $137 billion represent half (50%) of Apple's total revenue of $274 billion.

Apple mission

The bottom line of Apple's mission and vision statement is that it helps everyone in
the company commit to achieving goals. As well as to follow and execute the company's
strategies so that what is said is consistent with what is done.

Without a doubt, Apple's mission is clearly aimed at users. Because you expect each user
to have the best computing experience in a personalized way when using your products.
Regardless of the type of user, the important thing is to give each one an innovative solution with
their software and hardware used. The company is appreciated in the world for the reliability and
high quality of its products.

Apple's mission is stated as follows:

"Bring the best user experience to its customers through its innovative hardware, software
and services."

Apple vision

Apple's vision expresses the company's desire to want to do things well and thereby
obtain excellent results in the future. It hopes to achieve success by offering products based on
permanent innovation. Incorporating cutting-edge technology and high quality. Not forgetting to
offer excellent customer service.

Apple's vision is as follows:

"We believe that we are on the face of the earth to make great products and that is not
going to change."

Apple Corporate Values

Corporate values are the fundamental principles with which the company’s criteria are
defined with respect to the way of working, interpersonal collaboration and the well-being of
employees.

Apple’s values are based on two premises:

1. Achieving goals is important to us.

2. We are also concerned with how we reach them.

They had long discussions about what should be included in Apple’s mission statement.
With his guidance, they produced a document that began by outlining the Corporate Principles,
then presented a set of values. The Corporate Principles included the following points:

 Follow the principles of human engineering to build “friendly” products whose

simplicity and ease of use make them natural extensions of their owners.
 Create a worldwide customer service organization, unparalleled in the industry, to serve
retailers, distributors, and technical support centers.

At the end of its work, the document integrated the following values

Value 1: Empathy with users Offer superior products that meet real needs and have
lasting value. We are interested in solving customer problems without compromising
ethics or integrity in the name of profit.

Value 2: Aggressiveness We set aggressive goals and strive to meet them. We recognize
that this is a unique time when our products will change the way people work and live.
Value 3: Positive social contribution We must make a positive social contribution. As a
corporate citizen, we must constitute an economic, intellectual and social value within the
communities in which we operate. But we also hope to make this world a better place to
live. We make products that extend human capabilities.

Value 4: Innovation and vision Innovation and vision constitute our company by
providing products that are new and necessary. We accept the risk inherent in following
our vision and work to develop leading products.

Value 5: Individual Performance We expect individual commitment and performance

above the industry standard. Only in this way can we obtain profits that allow investment
in other corporate objectives.

Value 6: Team Spirit Teamwork is essential to Apple’s success, as each job is too big to
be done by one person. Individuals at all levels of management are encouraged to interact,
sharing ideas and suggestions to improve Apple’s efficiency and contribute to the quality
of life.

Value 7: Quality We care about what we do. We put in Apple products a level of quality,
performance, and value that earns us the respect and loyalty of our customers.

Value 8: Rewarding Individuals We recognize each person’s contribution to Apple’s

success and share in the financial benefits that come from high performance. We
recognize that the rewards must be psychological as well as financial, and we strive for an
environment where every individual can share in the adventure and excitement of
working at Apple.

Value 9: Great Management Managers’ attitudes toward people are of paramount

importance. Employees must trust the motives and integrity of their supervisors. It is the
responsibility of management to create a productive environment in which Apple’s values
flourish. These values became part of everyday communication.
Scorecard
 Apple Strategies

Apple seeks to differentiate itself from its competitors by offering something unique that
is valued by buyers beyond a simple low-price offer. The differentiating advantage appears when
the company is able to obtain a higher price in the market that exceeds the cost of providing the
differentiation. Differentiation is not simply about offering a product with different features, but
about identifying and understanding every possible interaction between the company and its
customers and asking how these interactions can be identified or modified to deliver additional
value to the customer. Lastly, it can be highlighted that Apple, particularly facing international
competition, has generated competitive advantages through differentiation rather than cost
leadership, since it can create more value with a search for differentiation that tries to reduce
production costs.

Apple's differentiating strategy comes from its internal sources, such as the ability to
innovate and bring creativity and originality to its products. That is why innovation is its main
distinguishing feature, which is why it is necessary to carry out large investments in R+D+i.
Another internal source that allows you to improve your strategy is Apple's ability to achieve
higher quality in its products and better organization of its processes. In this way, a better quality
is achieved in its materials and designs, thus achieving greater quality and exclusivity in its
products, with the use of its own cutting-edge technology.

Another very important factor to highlight is the homogeneity with which it acts and
creates its products, in such a way that its devices will have similar functions, designs and
materials that complement each other. that is, when a buyer buys an Apple product and is
satisfied, then the consumer will feel like they want to buy another product.
 How does Apple manage to stay as the number one company?

Apple does not want to be the manufacturer that sells the most computers, smartphones,
and tablets”, says Marc Alonso, head of content at Magnificoes, a store specializing in Apple
products. According to him, the objective of the apple company has always been "to manufacture
the best computers, smartphones and tablets on the market". “Since the 1990s, with the return of
Steve Jobs to the company, he has successfully focused on that, a strategy that has been faithfully
followed by Tim Cook, now at the helm of the company,” he says.

Alonso explains that this year Apple has presented novelties that, although at first it may
seem that they do not represent a great change, show where the company is going and how it
seeks to distance itself from the competition. For him, the most important announcement was the
one that Apple made in June at its developer conference. The Cupertino company intends to
usher in a new era by replacing Intel processors with its own custom-designed ARM architecture-
based chips for its Mac desktops and laptops.